2018
DOI: 10.1163/22142312-12340085
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Creative and Lucrative Daʿwa: The Visual Culture of Instagram amongst Female Muslim Youth in Indonesia

Abstract: Social media have become part of the private and public lifestyles of youth globally. Drawing on both online and offline research in Indonesia, this article focuses on the use of Instagram by Indonesian Muslim youth. It analyzes how religious messages uploaded on Instagram through posts and captions have a significant effect on the way in which Indonesian Muslim youth understand their religion and accentuate their (pious) identities and life goals. This article argues that Instagram has recently become the ult… Show more

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Cited by 92 publications
(60 citation statements)
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References 34 publications
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“…There is a need for more scholarship on contexts outside of North America, Europe and Australia, as well as original theorization of media and religion grounded in the specific cultural and political contexts. Relevant work on media and religion has been done in contexts such as the Middle East and North Africa (Echchaibi, 2009), Ghana (Asamoah-Gyadu, 2013), South Africa (Khanyile, 2017), Indonesia (Nisa, 2018;Jones, 2010;and Beta, 2019), Brazil (Cunha, 2004), India (Thomas, 2008) and South Korea (Park, 2016and Kim, 2017. While this work is a productive start, big picture theorization on the relationship between media and religion needs to build on critical theory within decolonial contexts.…”
Section: Spaces For Expansion and Deeper Theorizationmentioning
confidence: 99%
“…There is a need for more scholarship on contexts outside of North America, Europe and Australia, as well as original theorization of media and religion grounded in the specific cultural and political contexts. Relevant work on media and religion has been done in contexts such as the Middle East and North Africa (Echchaibi, 2009), Ghana (Asamoah-Gyadu, 2013), South Africa (Khanyile, 2017), Indonesia (Nisa, 2018;Jones, 2010;and Beta, 2019), Brazil (Cunha, 2004), India (Thomas, 2008) and South Korea (Park, 2016and Kim, 2017. While this work is a productive start, big picture theorization on the relationship between media and religion needs to build on critical theory within decolonial contexts.…”
Section: Spaces For Expansion and Deeper Theorizationmentioning
confidence: 99%
“…More specifically, the internet has offered a new public space for women to reflect on both religious and female interests (Slama 2010) and has also played a role in building relationships between preachers and followers by establishing religious authority (Slama 2017). In addition, social media is also used for da'wa to share Islamic knowledge among Muslims teenagers (Nisa 2018).…”
Section: Internet-based Islamic Learning As Religious Populism: Indonmentioning
confidence: 99%
“…In her analysis of the Instagram accounts UkhtiSally (Sister Sally) and Duniajilbab (World of jilbab), Eva Nisa (2018) argues that Indonesian Muslimah are using the plat-form to develop a "soft" form of dakwah-ie a form of pros-elytizing imparted by way of glossy images, depicting women as key actors in the consumer economy, and woven into lucrative social media-based businesses (pp. 68-71).…”
Section: Islamicising Through Captioningmentioning
confidence: 99%