“…Designers of many kinds (Coulton and Lindley, 2019;Gorkovenko et al, 2020) and their supporting industries (Raustiala and Sprigman, 2019) have well understood the value that can be derived from using data in their creative and innovation activities (Varshney et al, 2013;Rousseaux, 2017;Chaudhuri and Koltun, 2010). This phenomenon is eminently observable in large-scale industrial settings where products and services are underpinned by datasets of often inordinate size, captured en masse in quantitative form, with a heterogeneous composition and lack of context that requires considerable data work to turn into actionable information (Kun et al, 2019(Kun et al, , 2020. Mass-scale data use is also observable in scientific contexts, with researchers leveraging sizeable open datasets, or utilizing data capture techniques, including scraping digital footprints from social media such as Twitter (Lin and Ryaboy, 2013;Steinert-Threlkeld, 2018;Zhang et al, 2018).…”