Creative Designing Of Personalized Game Model In Modern Media Education

Abstract

Based on the pace of development of the digital economy, the scientific discourse on the adaptation of media education at all levels of the national education system has been raised. The discussion is caused by a number of factors. First of all, in the digital world, media education (both professional and non-professional) starts integrating into the training process of the professionals of a new formation. Having a new approach is crucial for going into the future, with tough competition and massive use of innovative technologies. Secondly, national education system is now at the stage of a large-scale reconstruction: the goal of the reform is to speed up learning process. Thirdly, the concepts of professional and non-professional education are being revised, taking into account the growing demand for media education and the use of mass media communications, whereas the criteria of the learning approach in these areas differ. This determines the pursuit for improvement in teaching methods and emergence of new learning formats such as game form. The article systemizes pedagogical functions when adapting the method of projects in higher education, introduces the description of the basic scenario and the variational components of the educational project "Dossier on the hero" for journalist students, and proves its feasibility for training specialists in a digital (media-oriented) economy. It also presents comparative data on a number of projects implemented within the framework of bachelor programs "Journalism", "Advertising and Public Relations" and the Master's program "Organization of Information Production" (RUDN-University).

The Communicative Behavior Of Generation Z In The Educational Environment

“…Moreover, there is a high demand for various options of complementary education, which is characterized by mobility, short-term and focus on the development of a specific skill (painting a sunset in oils, creating a beaded brooch in the form of a butterfly, etc.). At the same time, the centennials see the idea of education from the other side, than their teachers do -learning should be "for fun", give pleasure, drive, "buzz" (Volkova et al, 2018).…”