Creative marketing and innovative consumer product design—some case studies

Alexander, Mary

doi:10.1016/0142-694x(85)90040-7

Cited by 12 publications

(2 citation statements)

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“…The argument is that organizations that are market-oriented and that track and respond to customer needs and preferences can better satisfy customers and hence, perform at higher levels. Several studies support the existence of a positive relationship between the adoption of a market orientation and company performance (Alexander, 1985;Hooley et al, 1990;Takeuchi and Quelch, 1983;Urban and Star, 1991). However, what seems to be common in many research efforts is that the investigation of the relationship between the degree of adoption of market orientation and company performance is often limited as company performance is considered only in terms of`a chieved'' performance.…”

Section: Effect Of Market Orientation On Company Performancementioning

confidence: 97%

The effect of market orientation on new product performance: a study among Singaporean firms

Ramaseshan

Caruana

Pang

2002

Journal of Product &Amp; Brand Management

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New products are critical to the long‐term growth and success of a firm. This paper investigates the relationship between market orientation and new product performance. Data are collected from Singaporean firms. Results show a strong positive relationship between market orientation and the overall performance of new products. Market orientation is also shown to have a strong positive effect on the market performance and project performance of new products. Managerial implications and limitations are discussed.

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Section: Effect Of Market Orientation On Company Performancementioning

confidence: 97%

The effect of market orientation on new product performance: a study among Singaporean firms

Ramaseshan

Caruana

Pang

2002

Journal of Product &Amp; Brand Management

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“…Other researchers in this field [39,40,41] have shown that successful new product development depends on having aesthetic design involvement throughout the new product development process. Table V shows that continuous marketing and/or aesthetic design integration with the new product development team appears to be a prerequisite for success in this sample of companies.…”

Section: Organisationmentioning

confidence: 99%

The Competitiveness of British Industry: What Really Makes the Difference?

Baker¹,

Black²,

Hart

1988

European Journal of Marketing

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If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsight.com/authors for more information. About Emerald www.emeraldinsight.comEmerald is a global publisher linking research and practice to the benefit of society. The company manages a portfolio of more than 290 journals and over 2,350 books and book series volumes, as well as providing an extensive range of online products and additional customer resources and services.Emerald is both COUNTER 4 and TRANSFER compliant. The organization is a partner of the Committee on Publication Ethics (COPE) and also works with Portico and the LOCKSS initiative for digital archive preservation.

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Asset profiles for technological innovation

Christensen

1995

Research Policy

189

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Creative marketing and innovative consumer product design—some case studies

Cited by 12 publications

References 1 publication

The effect of market orientation on new product performance: a study among Singaporean firms

The effect of market orientation on new product performance: a study among Singaporean firms

The Competitiveness of British Industry: What Really Makes the Difference?

Asset profiles for technological innovation

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