Creative Sector Resilience in the COVID-19 Era : Comparative Analysis of the K-pop Industry and the Performing Arts Sector

Lee, Dongjoon; WoongJo, Chang

doi:10.15333/acm.2022.04.30.183

Cited by 1 publication

(2 citation statements)

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“…In Table 1, we assess a series of papers which highlight digitalisation in the CCIs during COVID-19. In a Korean study, Lee (2020) noted the impact of social distancing policies on the sector in a global sense, with performing arts festivals hit particularly hard. Alternative pathways of delivery included ICT usage and live streaming.…”

Section: Resultsmentioning

confidence: 99%

“…What we know is that there is a need for a sustainable consumer focused recovery pathway for arts consumption, informed by research on consumer cultural practices and digital cultural experience, engagement, loyalty and wellbeing (Mak et al , 2021; Radermecker, 2021) to aid organisational sustainability (Lee, 2020). We know further that engagement in arts and craft making has been identified as a coping mechanism for parents in helping to deal with the impact of the pandemic on their children (Choi et al , 2020).…”

Section: Discussionmentioning

confidence: 99%

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Arts marketing during COVID-19: a critical review and theoretical integration

Fillis

Lehman²,

Rentschler³

et al. 2022

AAM

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PurposeThis paper aims to provide clarity on arts marketing during COVID-19 by undertaking a critical review and theoretical integration of published cultural and creative industries (CCIs) data on the pandemic.Design/methodology/approachThe study draws on the findings from a content analysis of published refereed journal articles and research reports, between 2020 and 2022.FindingsThis study clarifies how scholars in the arts marketing field have examined the concept and identified core dimensions. It also brings together these conceptual categories into an integrative multilevel framework of relevance for arts marketing during COVID-19. The framework outlines interconnected processes as well as dualities, such as digitisation, monetisation and sustainability of the CCIs and poses a future centred on entrepreneurial actions.Originality/valueThe originality of the paper is that it provides clear-cut evidence for new frontiers for research in the field during a period of discontinuous change due to COVID-19, through a literature review that has not been undertaken previously. It links the need to be entrepreneurial as a means for the CCIs to survive and thrive during and after a global crisis.

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Section: Resultsmentioning

confidence: 99%