“…The latter stand of research includes discussions about creative products, creative industries, creativity institutions, creativity and art and so on. There is a focus on understanding the institutions of creativity, the creative economy and creativity industries (Florida, 2004;Hartley, 2005;Landry, 2000), the creativity of social action (Joas, 1990), creative society (Reimeris, 2016), creative city (Brzozowska, 2016), everyday creativity (Richards, 2010), art and creativity (Becker, 1984;O'Sullivan, 2006;Ingold, 2010;Juzefovič, 2016). Although these studies reveal creativity as a multifaceted phenomenon, only few of them address the issue of artistic creativity as a social process.…”