Creativity and integrity: Marketing the “in development” screenplay

Ferguson, Brooks

doi:10.1002/mar.20281

Cited by 13 publications

(11 citation statements)

References 33 publications

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“…Everyone has different creative personality traits (Guo and Duan, 2008). Creative personality traits are positively related to the number of patents of R & D personnel, which is one of the objective indicators of creativity (Ferguson, 2010). Because behavior is a function of an individual and his environment, the interaction between personality traits and the environment should be examined in order to accurately examine the influence of creative personality traits.…”

Section: Creative Personality Traits and Goal Orientation Of Employeesmentioning

confidence: 99%

The Influence of Creative Personality and Goal Orientation on Innovation Performance

Zhou

2021

Front. Psychol.

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The complexity and challenges of the external environment accelerate the awakening of the new generation of enterprise employees’ self-consciousness. Facing the continuous expansion of the information-based work mode, the traditional management mechanism of enterprises has a more limited impact on employee performance. Based on the goal-oriented theory, developing and excavating the creative personality traits of employees, making full use of goal-oriented behavior to improve their own innovation performance management path, are expected to become a new path to continuously enhance the innovation ability of enterprises. In this study, we take the employees of high-tech enterprises as samples to explore the influence mechanism of creative personality traits, goal orientation and employee innovation performance. The results show that goal orientation significantly moderates the relationship between creative personality traits and innovation performance. The mediating effects of learning goal orientation, performance certification orientation, and performance avoidance orientation are all significant.

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Section: Creative Personality Traits and Goal Orientation Of Employeesmentioning

confidence: 99%

The Influence of Creative Personality and Goal Orientation on Innovation Performance

Zhou

2021

Front. Psychol.

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“…This type of authenticity is characterized by the artist being perceived as true to one's artistic self (Dutton, ) and faithful to one's true self as opposed to someone else's ideal (Kivy, ). In other words, those that focus on projects that are consistent with innate desires—endeavors close to their hearts—are considered authentic (Ferguson, ). On the other hand, those that are primarily motivated by profits by “selling out” or becoming “too commercial” can be seen as inauthentic (Fine, ; Marshall & Forest, ).…”

Section: Conceptualization Of Artist Authenticitymentioning

confidence: 99%

Artist Authenticity: How Artists’ Passion and Commitment Shape Consumers’ Perceptions and Behavioral Intentions across Genders

Moulard

Rice

Garrity

et al. 2014

Psychology and Marketing

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Despite the fact that the art market is a multibillion dollar industry, marketing researchers have yet to fully explore the factors that drive consumers’ purchase intentions toward fine art. This research proposes that information about the artist who created a particular work is an important piece of information that consumers consider. This work is the first to empirically examine the impact of how one such characteristic of the artist, perceived authenticity, affects consumers’ behavioral intentions toward the art. This research, drawing on authenticity research in the arts, marketing, and psychology, builds on the proposed art valuation framework presented by Marshall and Forrest () by testing the effect of consumers’ perceptions of the artist's motives. Empirical data involving 518 respondents were analyzed using structural equation modeling. The results revealed that artist authenticity affected attitude toward the artist, conceptualized as a human brand, which in turn influenced consumers’ evaluation of the artist's work and their behavioral intentions. In addition, this research provides support for the selectivity model by showing woman and men evaluate art differently. Attitude toward the artwork had a stronger effect on behavioral intentions for women compared to men, whereas attitude toward the artist had a stronger effect on behavioral intentions for men compared to women. Overall, the results reveal that consumers use information about that artist's brand in the valuation of the artwork and have important practical implications for the management of the artist's human brand.

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“…Yet, for the true value of improvisation to be realizable, salespersons need to feel assured that their improvised solutions would be accommodated, and appreciated by customers. Improvisation being uncertainty-laden (Moorman and Miner, 1998) can be disruptive of routine practices (Ferguson, 2009) to which B2B customers are accustomed. Thus, while customers may benefit from it, they may also find it unsettling (Crosby, Evans and Cowles, 1990) thereby becoming unreceptive towards it (Mueller et al, 2011).…”

Section: Introductionmentioning

confidence: 99%

Linking improvisational behavior to customer satisfaction: the relational dynamics

Hultman

Yeboah-Banin

Boso

2019

JBIM

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Purpose Contemporary sales scholarship suggests that salespersons pursuing customer satisfaction should improvise (think and act on their feet) to find solutions to customers’ emergent problems. A missing link in this literature, however, is the relational context within which improvisation takes place and becomes effective. This study aims to examine how the tone of the salesperson–customer relationship (whether cordial or coercive) drives and conditions salesperson improvisation and its implications for customer satisfaction. Design/methodology/approach The study tests the proposed model using dyadic salesperson–customer data from business-to-business (B2B) markets in Ghana. The relationships are tested using structural equation modeling technique. Findings The study finds that salesperson improvisation is associated with customer satisfaction. It also finds the extent of cordiality between salespersons and their customers predicts but does not enhance the value of improvisation for customer satisfaction. The reverse is true for customer exercised coercive power which is not a significant driver of improvisation but can substantially alter its benefits for the worse. Practical implications By implication, salespersons should improvise more to be able to satisfy customers. However, such improvisation must be tempered with a consciousness of the relationship shared with customers and the level of power they exercise in the relationship. Originality/value Because improvised behavior deviates from routines and may be unsettling for customers, improvising salespersons must first understand whether their customers would be willing to accommodate such deviations. Yet, the literature is silent on this relational context surrounding improvisation. This study, by exploring facilitating and inhibitory relational variables implicated in improvisation, addresses this gap.

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Creativity and integrity: Marketing the “in development” screenplay

Cited by 13 publications

References 33 publications

The Influence of Creative Personality and Goal Orientation on Innovation Performance

The Influence of Creative Personality and Goal Orientation on Innovation Performance

Artist Authenticity: How Artists’ Passion and Commitment Shape Consumers’ Perceptions and Behavioral Intentions across Genders

Linking improvisational behavior to customer satisfaction: the relational dynamics

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