Creativity in MS/OR: Choosing the Appropriate Technique

Sonntag, Calvin; Grossman, Thomas A.

doi:10.1287/inte.29.5.110

Cited by 28 publications

(31 citation statements)

References 18 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…It is also suggested that knowledge can, and will be packaged and repackaged as different things (Felton and Finnie, 2003). By changing the relationships between different elements of information, new and novel ideas can be developed (McFadzean, 1999;Nagasundaram and Bostrom, 1995). Sternberg et al, 1997, p. 13) note that: "The years that it takes to build up the necessary knowledge to make a major creative contribution.…”

Section: The Micro-model Of Corporate Entrepreneurship and Innovationmentioning

confidence: 99%

Corporate entrepreneurship and innovation part 2: a role‐ and process‐based approach

Shaw

O’Loughlin

McFadzean

2005

European Journal of Innovation Management

Self Cite

View full text Add to dashboard Cite

Purpose-To extend the discussion held in part 1, and develop a two-tier fifth-generation model of corporate entrepreneurship and innovation. Design/methodology/approach-The components that have been synthesized from a review of the literature in Part 1 are extended using evidence from the literature. These components are used to construct a two-tier model of corporate entrepreneurship and innovation; a macro model which presents the high-level environmental drivers of innovation and a micro model that discusses the contextual factors that underpin the corporate entrepreneurship and innovation process. Findings-From the analysis conducted in part 1 it is evident that there is a strong relationship between the role of the corporate entrepreneur and the innovation process. It is suggested that by separating the corporate entrepreneur from the innovation process previous models have been overly reductionist in their construction, and their utility has, as a consequence, been severely constrained. The study therefore combines the role and activities of the entrepreneur with the innovation process into a unified framework. In doing so the paper develops a two-tier fifth-generation model of corporate entrepreneurship and innovation. The final sections of the paper present the model's implications for management and suggestions for further research. Originality/value-This paper fulfils an identified gap in the literature, namely the development of a new holistic model of corporate entrepreneurship and innovation, which illustrates the environmental and contextual relationships between the corporate entrepreneur and the innovation process.

show abstract

Section: The Micro-model Of Corporate Entrepreneurship and Innovationmentioning

confidence: 99%

Corporate entrepreneurship and innovation part 2: a role‐ and process‐based approach

Shaw

O’Loughlin

McFadzean

2005

European Journal of Innovation Management

Self Cite

View full text Add to dashboard Cite

show abstract

“…Heuristic ideation: McFadzean (1999) notes that, in the heuristic ideation technique, the problemsolving group develops a list of words that are completely unrelated to the problem. The group chooses two words and forces them together to stimulate ideas pertaining to the problem or situation.…”

Section: Literature Reviewmentioning

confidence: 99%

“…Force field analysis: McFadzean (1999) states that force field analysis was designed to help users to identify factors that contribute to the problem or impede the implementation of its solution. A problem statement is developed and written on a flip chart.…”

Section: Literature Reviewmentioning

confidence: 99%

Entrepreneurship, Innovation and Creativity: The Creative Process of Entrepreneurs and Innovators

Barnard

Herbst²

2018

SSRN Journal

View full text Add to dashboard Cite

The study examines the creative process of entrepreneurs and innovators. It considers how several types of thinking-analytical, analogical, imaginary, intuitive-are involved in creativity and the creative process. It further considers how learning and composite thinking-the integration of the different types of thinking-are incorporated in the creative process. The subsequent analysis covers a number of aspects of creativity and the creative process: 1) attributes, 2) traits, 3) skill, 4) stimulants, 5) process, 6) method and technique, 7) imagination, 8) intuition and the subconscious , 9) problem statement, 10) referencing past solutions, 11) the solution space, 12) teams, and 13) factors of success in the market. The prominent role of the intuition and the subconscious in creativity is clear. Both the left-brain and rightbrain typically contribute to creativity. Perspective formation forms a key component of creativity. There is a semi-formal process to creativity. Both intuition and creativity itself can be developed. Given the array of factors that influence success in the market, it may be questioned whether creativity is essentially a prominent factor of entrepreneurship. Pure or raw creativity by itself is certainly not a sufficient factor of entrepreneurship but must first be combined with general business sense or acumen to guarantee innovation success.

show abstract

“…This can be achieved by enforcing the nocriticism rule (Mongeau and Morr, 1999;Osborn, 1957), utilizing anonymous creative problem-solving techniques (Aiken et al, 1997;McFadzean, 1999a) or using a group support system (Dennis and Valacich, 1993;Nunamaker et al, 1991). For instance, Brainwriting is a useful creative problem-solving technique because individuals can write their ideas down on a piece of paper, which preserves a degree of anonymity, thus reducing evaluation apprehension (McFadzean, 1998b).…”

Section: Judgementmentioning

confidence: 99%

“…As a result, participants tend to build on and further develop existing ideas but do not necessarily change them significantly (McFadzean, 1999a). Forced association, however, can encourage group members to generate more novel and imaginative ideas by coercing two or more elements together.…”

Section: Associationmentioning

confidence: 99%

Critical factors for enhancing creativity

McFadzean

2001

Strategic Change

Self Cite

View full text Add to dashboard Cite

This article explores five factors that can influence creative thinking: namely Judgement: Freewheeling: Association: Stimulation and Expression. • These factors are used to develop a framework in order to categorize, compare and contrast different creative problem-solving techniques. • The three categories developed in the framework are paradigm-preserving techniques, paradigm-stretching techniques and paradigm-breaking techniques.• A number of practical implications are then presented including training, teambuilding and the reduction of apprehension and cognitive inertia.

show abstract

Creativity in MS/OR: Choosing the Appropriate Technique

Cited by 28 publications

References 18 publications

Corporate entrepreneurship and innovation part 2: a role‐ and process‐based approach

Corporate entrepreneurship and innovation part 2: a role‐ and process‐based approach

Entrepreneurship, Innovation and Creativity: The Creative Process of Entrepreneurs and Innovators

Critical factors for enhancing creativity

Contact Info

Product

Resources

About