The purpose of this research is to determine the effectiveness model development of Project Based Learning (PjBL) based on local wisdom in improving the creativity of the students of Educational Biology Department, Faculty of Teacher Training and Education, Pakuan University. This research applies Research and Method and Development Model ADDIE, consisting of Analysis, Design, Development, Implementation and Evaluation. The data are obtained from validation of three experts namely learning material expert, learning media expert, and learning model expert. The model effectivity testing is done by assessing the students' creativity and assessing their multimedia products. The steps model development are as follows: analysing the needs, designing learning model, developing learning model, validating learning model done by the experts, applying the learning model in classes and evaluating the model. The product created by the students from the learning model PjBL based on local wisdom is a multimedia video about local wisdom. Based data analysis, it can be concluded that the combination of developing learning model Project Based Learning based on local wisdom can improve student creativity in developing environmental learning media. The creativity average score in model experiment class is 74.44 and in implementation class it is 75.12 (scales 1-100), and the average score for multimedia product in experiment class is 2.5 and in model implementation class 2.77 (scales 1-3).