Creativity of Participants in Crowdsourcing Communities

Abstract

Organizations can tap the wisdom of the crowd through digital platforms of crowdsourcing for ideation. However, we have limited understanding of factors affecting the innovativeness of ideas and solutions submitted by individual participants. Drawing upon self-determination theory and regulatory focus theory, we investigate how participants' regulatory focus and extrinsic motivation aroused by incentivizing mechanisms affect their creativity in crowdsourcing communities. Based on the data collected from 164 participants in a crowdsourcing platform, we find that promotion focus positively influences participants' creativity, and different types of extrinsic motivation have differential effects. Although external, identified, and integrated motivation positively affect participants' creativity, introjected motivation is not significantly related to participants' creativity. In addition, external and identified motivation strengthen the relationship between promotion focus and creativity. The theoretical contributions and managerial implications of this study are discussed.

Interactivity Matters – A Role of Interactive Representations in Knowledge Transfer During Participatory Design Workshops

“…Notwithstanding the evidence that creativity is a poorly researched phenomenon in IS discipline (Mûller & Ulrich, 2013;Seidel et al, 2010), its influential role is exposed in various intellectual contributions. Authors primarily analyze systems designed to stimulate, enhance and support the realization of creative outcomes, i.e., creativity support systems (Althuizen & Reichel, 2016;Althuizen & Wierenga, 2014;Minas & Dennis, 2019;Müller-Wienbergen et al, 2011;Olszak et al, 2017;Siemon et al, 2017;Wang & Nickerson, 2019), group support systems (Alnuaimi et al, 2010;Bhagwatwar et al, 2018;Jenkin et al, 2011;Redlich et al, 2018), electronic brainstorming (Dennis et al, 2014;Javadi et al, 2013), virtual worlds (Kohler et al, 2011;Lee & Chau, 2019;Roquilly, 2011;Shirish et al, 2014), and crowdsourcing platforms (Literat, 2017;Wang et al, 2013;Yu & Nickerson, 2011;Zou et al, 2014), while to the best of our knowledge, only one connected creativity and BA (Tamm et al, 2021), focusing on how the use of BA empowers the creative process.…”

Optimal Information Acquisition and Sharing Decisions

“…Most extant studies examine how to efficiently promote crowdsourcing innovation activities from three main facets: crowdsourcing motivation (Li et al, 2020a;Wei & Wei, 2020), crowdsourcing organizing (Kadadha et al, 2021;Deng et al, 2019), and crowdsourcing feedback (Hu & Wang, 2021).…”