“…Profitability is a determinant of competitive success (Ahuja & Katila, 2004;Barroso, 2018;Camisón, 2001;Donrrosoro et al, 2001;Estrada et al, 2009;Gupta et al, 2016;Kim et al, 2008;Martinez et al, 2017;Pelham, 2000;Peña-Vinces et al, 2017;Rubio & Aragón, 2002;Salazar-Mosqueda, 2017;Soto-Acosta et al, 2015), which is related to the growth of the company (Daza, 2016). In itself, profitability is an indicator of efficiency (Geamănu, 2011;Rodríguez & Venegas, 2010), which is why companies see it as one of the most important measures of BP (Camisón, 2001;Chun et al, 2011;Gallizo & Salvador, 2000;Lo et al, 2012;Mahto & Khanin, 2015;Nava, 2009;Pacheco et al, 2002;Quinn & Rohrbaugh, 1983;Torugsa et al, 2012;Wagner et al, 2015).…”