Credibility of Palestinian media as a source of information for opinion leaders

Abstract

The main concern of this research is the credibility of Palestinian media amongst opinion leaders. The study surveyed 860 opinion leaders, (442) in the West Bank and (418) in Gaza, using purposive sample techniques. To assess credibility, opinion leaders were asked to answer according to the credibility scale developed by Gaziano and McGrath. The findings show that 35.6% of the opinion leaders considered the 'Al-Jazeera' satellite TV station to be the most credible media source. Of the sample, 6.9% said the Internet is the most credible media. The majority of Hamas leaders (62.3%) trust their media and consider Hamas' media to be the most credible source. Only 8.1% of Fateh opinion leaders trust their media as a source of information. Among the local daily newspapers, Al-Quds seems to be the most credible source.

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