“…Indeed, research suggests that race of the source makes no difference for White viewers' responses to media content (Appiah, 2002(Appiah, , 2003Bush, Hair, & Solomon, 1979;Schlinger & Plummer, 1972;Whittler, 1989), whereas studies examining Blacks show a marked difference. Studies using distinctiveness theory specifically demonstrate news media responses vary by race (Beaudoin & Thorson, 2005 and that racially oriented media are most effective in contexts in which the target group is a numeric minority (Aaker, Brumbaugh, & Grier, 2000; Downloaded by [University of Auckland Library] at 14:58 13 October 2014 1999; Grier & Deshpande, 2001). For example, Beaudoin and Thorson (2005) demonstrated that being Black played a stronger role than being White in predicting credibility of news coverage of Blacks and Whites.…”