“…How firms cope with severe crises, particularly with regard to their innovation management practices, is currently a highly topical debate (Belitski, Guenther, Kritikos, & Thurik, 2022; Goduscheit, Björk, & Boer, 2022). The sudden extreme shock of the recent COVID‐19 crisis has notably caused SMEs to see their usual ways of doing business obstructed in an unprecedented way, which has directly affected and challenged the competitiveness of many firms' business models (Batjargal et al, 2023; Fairlie & Fossen, 2022). Recent studies have therefore suggested that engaging in business model innovation (BMI), which, according to the dominant view in the innovation management literature, involves making fundamental changes to one or more of the key elements of the firm's existing business model, can be for SMEs an important strategic response to address severe crises like COVID‐19 as it can create new competitive advantages for the firm (Breier et al, 2021; Ghinoi & Di Toma, 2022; Ireland, Covin, & Kuratko, 2009; Kraus et al, 2020; Menter, Göcke, Zeeb, & Clauss, 2023).…”