Crisis communication in the rhetorical arena

Raupp, Juliana

doi:10.1016/j.pubrev.2019.04.002

Cited by 29 publications

(25 citation statements)

References 52 publications

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“…To bring these three emergent topics in connection to the organizational actors and locations, the study also systematically analyzed the mentioned organizations and countries as coded by GDELT (RQs2, 3a) using Python code and SPSS 25 (the data set is available via the author's institutional data repository: https://doi.org/10.21942/uva.c.5000639). The subsequent analysis thus refers on the one hand to the visibility of organizations and countries in online news, but also on the actors' direct communication with stakeholders via analysis of the sources, which is also referred to as "voice" in rhetorical arena theory (Raupp, 2019). As Hellsten and colleagues remark (2019), also passive stakeholders that are merely visible can possess agency in online issue arenas.…”

Section: Methodsmentioning

confidence: 99%

“…Indeed, also the issue arena can be thought of as a communicative space, where multiple actors -be they organizational or individual -meet independent of time, physical abilities, or technical constraints (Bentele & Nothhaft, 2010). However, the starting point is the issue, not the actor, as proposed and applied in rhetorical arena theory (Raupp, 2019).…”

Section: Global Public Issues In Online Issue Arenasmentioning

confidence: 99%

“…High visibility in these channels affects organizations' reputation (Carroll & McCombs, 2003) and in the case of corporations influences stock prices (Strycharz et al, 2018). The visibility of an organization in these media is understood as the amount of coverage an organization receives (Wartick, 1992), thus, how often it is mentioned (Raupp, 2019). In this regard, offline media arenas where "the contest of voices is the product of journalists' selection and sourcing practices" (Raupp, 2019, p. 2) and different shared social media arenas as places "where the communication between the actors takes place" (e.g., Twitter: Hellsten et al, 2019, p. 37;online forum: Luoma-aho et al, 2013) have been investigated in the past.…”

Section: Global Public Issues In Online Issue Arenasmentioning

confidence: 99%

“…As Raupp (2019) suggested, actors in media arenas are visible if they are mentioned often in news media, but only have voice if they are cited directly. This can be seen as a media-centric perspective of organization's strategic communication.…”

Section: Visibility and Communication Strategy: Classifying Actors Inmentioning

confidence: 99%

“…Research on the rhetorical arena of the Volkswagen diesel scandal (Raupp, 2019) and the issue arena of the swine flu discussion in Finland (Luoma-aho et al, 2013) assumed that first, distinct social media and media arenas exist (Van Aelst & Walgrave, 2016), and found that, second, corporate, political, and scientific actors were more dominant in the media arenas. The glyphosate issue arena, however, emerged as a converged communicative space, where a myriad of owned and above all earned media outlets -traditional local and national news media, activist groups' websites, blogs, websites mixing news and commentary, and specialist media -participate actively.…”

Section: Convergence Of Arenasmentioning

confidence: 99%

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Debating Glyphosate: A Macro Perspective on the Role of Strategic Communication in Forming and Monitoring A Global Issue Arena Using Inductive Topic Modelling

Lock

2020

International Journal of Strategic Communication

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Stakeholders debate issues of public interest in global online issue arenas, but political decision makers decide on these macro issues at national and supranational levels. A better understanding of the role of organizations in forming and monitoring such issue debates is necessary, given the influence of public affairs activities and media debates on politicians' and public opinion. However, such a macro perspective is largely missing. This study analyzes the debate around the use of the pesticide glyphosate when the European Union decided on a license renewal in 2017. To uncover emerging salient topics and their relations with organizations, the online global coverage of the issue from the GDELT database (N = 1677) was analyzed using inductive automated content analysis (LDA topic modeling). Only three topics were salient in the arena, most prominently the carcinogenicity of glyphosate, thereby sidelining other relevant aspects. Furthermore, online issue arenas reach globally and are converged communicative spaces where a variety of media participate. Thus, the article develops and tests a typology of online news media for issue arena research. Advancing theory on organizations' roles and strategies in these online issue arenas, a new classification of actors based on their visibility and communication strategy is proposed. Societally relevant issues, such as the use of pesticides in agriculture and its consequences for public health, are discussed in global (online) issue arenas (Vos et al., 2014), but decided politically at national and supranational levels. Given the influence of the media's issue framing on public and politicians' opinions (Van Aelst & Waalgrave, 2016), a better understanding of issue debates in global issue arenas is necessary, particularly when they focus on macro issues that bear consequences for all of society (Ewing, 1990). However, a truly global perspective is largely missing in strategic communication research, as its focus has most often been on national issues of public interest (e.g., Luoma-aho et al., 2013) or cross-national analyses (e.g., Ihlen et al., 2018). Societal-level, i.e., macro, analyses of an organization's environment are of importance to strategic communicators in practice, and thus performed by applied research companies, but often lack in strategic communication research, where the organization rather than its environment is at the center of analysis (Zerfass et al., 2018). A variety of organizations be they companies, governments, or other interest groups form and monitor societal debates through strategic communication management. Issue arenas open offline and/ or online when various actors communicate about a societally relevant subject (Luoma-aho & Vos, 2009). Organizations actively form these arenas by communicating directly via owned media to get their issue position heard, by using shared media to engage in dialogue, and by approaching (earned) media outlets to build their agenda to reach political decision makers indirectly and via their constituents (Mc...

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Section: Methodsmentioning

confidence: 99%

Section: Global Public Issues In Online Issue Arenasmentioning

confidence: 99%