Crisis in Bali: lessons in tourism recovery.

Abstract

This chapter presents a theoretical perspective on tourism and crisis management and then discusses Bali's experience with a terrorism-induced tourism crisis, as well as the communication management, security concerns, and marketing and recovery initiatives that followed. Although not all initiatives have been successful, the lessons and experience of Bali demonstrate the value of developing pro-active relationship between the tourism sector and crisis management planning.

What Have We Learned? A Critical Review of Tourism Disaster Management

“…Slogans such as`B ali for the World'' or``Unified in Diversity: United We Stand'' are cases in point. Together with other promotional activities they served the sole purpose of rebuilding the confidence in a destination; e.g., in the case of the Bali bombings (Gurtner, 2007a;Hitchcock & Putra, 2005).…”

Re-enchanting Nationalisms

“…The Bali bombing is also remembered, though in a discrete way, through the establishment of the Kuta Karnival, a 9-day long event held around the Bali bombing anniversary, sponsored by the local government and commerce council (Gurtner 2007). While no direct reference is made to the bombing in the cultural festival it is in many ways aimed at restoring Bali's image following the attack, as suggested by the marketing description of it as "Celebration of Life".…”

VFR Travel: A Viable Market for Tourism Crisis and Disaster Recovery?

“…Declines in visitation after such events have been reported across the world. For example, the Bali bombings precipitated more than a 40% fall in tourist arrivals in 12 months (Hitchcock & Putra, 2005), negatively affecting tourism (Gurtner, 2006(Gurtner, , 2007. Tourist arrivals to Phuket dropped by over 50% in the 12 months after the 2004 Indian Ocean tsunami (Tourism Authority of Thailand, 2005).…”