Crisis‐induced behavior: From fear and frugality to the familiar

Rayburn, Steven W.; McGeorge, Anthony; Anderson, Sidney; Sierra, Jeremy J.

doi:10.1111/ijcs.12698

Cited by 77 publications

(89 citation statements)

References 73 publications

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“…Recently, adaptations in consumers' buying behaviour due to COVID‐19 have been studied under various themes (Kansiime et al., 2021 ; Laato et al., 2020 ; Pakravan‐Charvadeh et al., 2021 ; Pantano et al., 2020 ; Rayburn et al., 2021 ). Gordon‐Wilson ( 2021 ) noted that external influences such as COVID‐19 affected ‘consumer's feelings for self‐control’ by changing their shopping behaviour, type of shopping and preference of store format, and consumption of unhealthy snacks and alcohol.…”

Section: Background Literaturementioning

confidence: 99%

Impact of COVID‐19 on changing consumer behaviour: Lessons from an emerging economy

Das

Sarkar

Debroy

2022

Int J Consumer Studies

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The present study investigates the impact of COVID‐19 on Consumers' changing way of life and buying behaviour based on their socio‐economic backgrounds. A questionnaire survey was carried out to understand the impact of COVID‐19 on consumers' affordability, lifestyle, and health awareness and how these effects influenced their buying behaviour. A total of 425 usable responses were analysed using the structural equation modelling considering Consumers' socio‐economic background as exogenous variables and Consumers' changing way of life and Adaptation in consumers’ buying behaviour as endogenous variables. The study reveals that COVID‐19 has affected the consumers in the unorganised sectors more than others and induced an increase in the demand for affordable substitutes for daily necessities. The demand for wellness and entertainment products is found to depend upon the occupation and family earning status of consumers which is jointly mediated by affordability and lifestyle changes. Further, the findings show that the demand for health and hygiene products depends on the current employment status and family earning status of consumers which is jointly mediated by affordability and awareness towards health and hygiene. The model developed in the present study allows the decision‐makers to identify which segments of the population with certain socio‐economic backgrounds could be targeted for wellness products and which ones could be targeted for health and hygiene products. In addition, the model provides rich insights to the managers as to what kind of product substitution would be viable in the market during the pandemic.

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Section: Background Literaturementioning

confidence: 99%

Impact of COVID‐19 on changing consumer behaviour: Lessons from an emerging economy

Das

Sarkar

Debroy

2022

Int J Consumer Studies

View full text Add to dashboard Cite

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“…For example, consumers are increasingly supporting local businesses and products (Kim et al, 2021), while also exhibiting an increased price consciousness (Kitz et al, 2021). While some consumers maintain crisis‐induced behaviours others return to familiar consumption behaviours (Rayburn et al, 2021; see also Gordon‐Wilson, 2021). At the same time, COVID‐19 has sharply increased consumer adoption of digital and contactless shopping (Kim & Im, 2021; Tran, 2021)—highlighting the importance of studying consumer behaviour in e‐commerce and emphasizing the role of technology‐mediated consumption as a coping strategy amidst such a crisis (Yap et al, 2021).…”

Section: Discussionmentioning

confidence: 99%

Shop at your own risk? Consumer activities in fashion e‐commerce

Sutinen

Saarijärvi

Yrjölä

2021

Int J Consumer Studies

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An important aspect of fashion e‐commerce is the emergence of new types of consumer behaviours that occur online. These behaviours are diverse and include searching for, comparing, ordering and returning fashion items. They are driven by various motivations, characterised by different types of perceived risks and objectives, and carried out through different consumer activities. Thus, the purpose of this study is to identify and analyse consumer activities with an objective of managing the risk associated with fashion e‐commerce. This qualitative study identifies and discusses 12 risk management activities that consumers employ in fashion e‐commerce. These activities involve consumers searching for information and codes, making comparisons, adjusting their orders and delaying purchases. The activities vary in terms of their direction (product vs. process) and the type of risk being managed (economic vs. functional). The study extends the current understanding towards viewing fashion consumption behaviour as a combination of various consumer activities. The study further incorporates these activities into a tentative framework that helps illuminate the kinds of risk management activities consumers may employ. The activities identified in this study, along with the proposed categorisation, provide a framework for managers to consider in segmentation, web store design and the development of marketing communications. On a more general level, the study shifts the focus from how consumers perceive risk to how empowered consumers actively manage the risk in various ways.

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“…Conversely not panic buying is not visible to others, so it is likely that its prevalence is exaggerated. Studies have shown that scarcity predicted increased panic buying during the COVID-19 pandemic, and the previous SARS pandemic (Chan and Koh, 2006;Rayburn et al, 2021). Regret is a more powerful motivator than positive emotions (Kahneman and Tversky, 1982), so purchases may be made to avoid the prospect of future regret of missing out.…”

Section: Theoretical Explanations For Panic Buyingmentioning

confidence: 99%

Madness of the crowd: Understanding mass behaviors through a multidisciplinary lens

et al. 2022

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Mass or crowd behaviors refer to those that occur at a group level and suggest that crowds behave differently to individuals. Mass behaviors are typically triggered by a significant societal event. The ongoing COVID-19 pandemic has provided many tangible examples of crowd behaviors that have been observed globally, suggesting possible common underlying drivers. It is important to provide a deeper understanding of such behaviors to develop mitigation strategies for future population-level challenges. To gain deeper insight into a variety of crowd behaviors, we perform a conceptual analysis of crowd behaviors using three detailed case studies covering observable behavior (panic buying and health protective actions) and mass beliefs (conspiracy theories) that have resulted or shifted throughout the pandemic. The aim of this review was to explored key triggers, psychological drivers, and possible mitigation strategies through a mixture of theory and published literature. Finally, we create experimental mathematical models to support each case study and to illustrate the effects of manipulating key behavioral factors. Overall, our analyses identified several commonalties across the case studies and revealed the importance of Social Identity Theory and concepts of trust, social connection, and stress.

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Crisis‐induced behavior: From fear and frugality to the familiar

Cited by 77 publications

References 73 publications

Impact of COVID‐19 on changing consumer behaviour: Lessons from an emerging economy

Impact of COVID‐19 on changing consumer behaviour: Lessons from an emerging economy

Shop at your own risk? Consumer activities in fashion e‐commerce

Madness of the crowd: Understanding mass behaviors through a multidisciplinary lens

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