Digital culture refers to the relationship between humans and technology, encompassing how individuals utilize technology, understand its significance in their lives, and adapt their activities accordingly. This culture manifests in various forms, one of which is through open access to scholarly publications. Over recent years, there have been significant shifts in the perception and engagement with open access among researchers, scholars, academic institutions, librarians, and leading publishers. This chapter aims to explore the intersection between the increasingly prevalent digital culture and the pervasive presence of digital technologies in nearly all aspects of modern life, culminating in what is known as digital culture. It uses the example of open access as a lens to examine one facet of activity within the realm of digital culture, investigating the evolving perceptions and practices surrounding open access scholarly publishing in recent years. A qualitative study was conducted among librarians working in humanities and social sciences academic libraries in Israel from 2017 to 2018 to understand these changes. The primary findings emphasize a positive evolution in the context of open access, illustrating how this shift is mirrored in the activities of academic libraries, as evidenced by the content published on their websites.