The paper considers the target innovation-friendly approach as a set of internal and external methods of synergistic increase of the enterprise innovation susceptibility potential. Accordingly, the innovative approach to non-conventional renewable energy technologies is a set of methodological views, regulations, methods and techniques, measures, procedures and actions focused on the innovative vector of using non-conventional renewable energy technologies as a priority energy resource and implemented by a comprehensive criterion of socio-economic, environmental and man-made efficiency. General scientific methods are used: system analysis to determine the features of development and activation of the external and internal environment of the enterprise, state, regional spheres of innovation, the regulatory component of the process of implementing technologies of non-conventional renewable energy; classification and theoretical generalization for the analysis of formation of target innovation-friendly approach to non-conventional renewable energy directions. The subject of the article is to purposefully form and activate the external and internal environment of the enterprise, state, regional innovation areas, the regulatory component of the non-conventional renewable energy technologies implementing process. The objective is to to identify the components of an innovation-friendly approach to non-conventional renewable energy. The following results were obtained: innovation-friendly approach to non-traditional renewable energy technologies is a set of methodological views, regulations, methods and techniques, measures, procedures and actions focused on the innovative vector of using renewable energy technologies as a priority energy resource and implemented by integrated social criteria environmental and man-made efficiency; the paper considers the target program taking into account the innovation-friendly approach, as the necessary package of priority provisions, methods, techniques, measures, procedures. Conclusions: as a result, the consolidated structure of the innovation-friendly approach to non-conventional renewable energy is formed, which can be considered as a target package for the formation of positive synergetic potential for non-conventional renewable energy. At the same time, the provisions, methods, procedures, measures and other tools of this approach can be supplemented and expanded.