Proceedings of the Fourth (2017) ACM Conference on Learning @ Scale 2017
DOI: 10.1145/3051457.3054007
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Criteria for Video Engagement in a Biology MOOC

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Cited by 11 publications
(11 citation statements)
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“…For example, the relationship between video length and learner engagement is a popular topic because of the heavy reliance on multimedia in many MOOCs. In one study, researchers recommend that videos should be less than six minutes to maximize engagement (Guo, Kim, and Rubin 2014), however, our own research indicates that video length is not a significant determinant in engagement in another one of our biology MOOCs (Thornton, Riley, and Wiltrout 2017). This exemplifies the need to test different strategies, collect learner data, and make evidence-based design decisions relevant to each course.…”
Section: Discussionmentioning
confidence: 89%
See 1 more Smart Citation
“…For example, the relationship between video length and learner engagement is a popular topic because of the heavy reliance on multimedia in many MOOCs. In one study, researchers recommend that videos should be less than six minutes to maximize engagement (Guo, Kim, and Rubin 2014), however, our own research indicates that video length is not a significant determinant in engagement in another one of our biology MOOCs (Thornton, Riley, and Wiltrout 2017). This exemplifies the need to test different strategies, collect learner data, and make evidence-based design decisions relevant to each course.…”
Section: Discussionmentioning
confidence: 89%
“…Students may prefer the professor writing on a board over presenting slides because the method is more interactive, the pace of the presentation is more accessible, and the information is streamlined (Brandl, Schneid, and Armour 2015). There is also evidence that unscripted lectures may be more engaging to learners than scripted deliveries (Thornton, Riley, and Wiltrout 2017). This method of multimedia content delivery meets the principles of multimedia learning that promote generative processing (personalization, voice, and embodiment) as well as some that maintain essential processing (modality and segmenting) (Clark and Mayer 2016;Mayer 2017).…”
Section: Multimedia Contentmentioning
confidence: 85%
“…For example, the relationship between video length and learner engagement is a popular topic because of the heavy reliance on multimedia in many MOOCs. In one study, researchers recommend that videos should be <6 min to maximize engagement (Guo et al, 2014), however, our own research indicates that video length is not a significant determinant in engagement in another one of our biology MOOCs (Thornton et al, 2017). This exemplifies the need to test different strategies, collect learner data, and make evidence-based design decisions informed by implementation research that are relevant to each course.…”
Section: Discussionmentioning
confidence: 93%
“…Students may prefer the professor writing on a board over presenting slides because the method is more interactive, the pace of the presentation is more accessible, and the information is streamlined (Armour et al, 2016). There is also evidence that unscripted lectures may be more engaging to learners than scripted deliveries (Thornton et al, 2017). This method of multimedia content delivery meets the principles of multimedia learning that promote generative processing (personalization, voice, and embodiment) as well as some that maintain essential processing (modality and segmenting) (Clark and Mayer, 2016;Mayer, 2017).…”
Section: Multimedia Contentmentioning
confidence: 99%
“…Pace-related: automatic pauses, pauses controlled by the learner, type of pauses, fast pace. Interactive features [11, 15, 20, 33, 34, 41, 46, 47, 51, 53, 56, 62, 82, 84, 91, 100, 106, 110, 113, 114, 118-120, 125, 129, 130, 132, 142, 149-151, 154, 157, 162, 172, 175, 178, 188, 199, 208, 210, 217, 222, 234, 238, 240, 247-250, 259, 277] Quizzes embedded in the video, virtual reality and 360-degree characteristics, in-video annotations, feedback to the learner, games, hyperlinks, interface elements for navigation Production style [6,30,42,45,49,55,56,87,88,93,94,136,140,180,181,190,191,197,207,212,214,223,224,229,230,236] Khan-style, with a talking head, dialogue-style or monologue-style, slide-based, with animations, paper-based explanations, classroom-style videos, Instructional design and principles [5,58,60,75,95,101,135,140,141,169,185,212,226,241,246,...…”
Section: Audio Featuresmentioning
confidence: 99%