Critical Discourse Analysis: Revealing Masculinity Through L-Men Advertisement

Falaq, Janata Shoji Al; Puspita, Dian

doi:10.33365/llj.v2i1.764

Cited by 4 publications

(4 citation statements)

References 13 publications

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“…The study used the technique of triangulation obtained from a comparison between the results of interviews, observations, and literature studies (Dzwigol, 2020;Jang and Kim, 2019;Kelle et al, 2019). This study paradigm is critical discourse analysis which is detailed to interpret data that has been obtained in the research process (Al Falaq and Puspita, 2021;Kennedy, 2022;Sahmeni and Afifah, 2019). Critical discourse analysis is increasingly used recently due to the lack of identifiable and accountable methods of qualitative analysis, e.g., corpus method analysis reveals linguistic patterns and frequency of information where the theoretical foundations of critical discourse analysis allow for in-depth analysis and thick explanations (Serafis, 2022;Wodak, 2020).…”

Section: Methodsmentioning

confidence: 99%

Critical evaluation of disruptive transportation in Indonesia

Wasiaturrahma,

Supeno,

Ibrahim

et al. 2024

J. Infras. Policy. Dev.

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This study analyzes the highly disruptive transportation business in Indonesia. The purpose of observation is to completely synthesize disruptive transportation that causes bad externalities in society. Data sources come from primary data of interviews and secondary data of related literature. The research method uses critical qualitative with a combination of in-depth interviews with several stakeholders. Key findings suggest that trust, consistency, capital ownership and proximity of new entrants to incumbents are important in disruptive innovation processes, empirical implications that transportation in Indonesia has undergone a definite economic shift. The results showed that although the government has publicly expressed its full support for any individual who will develop a business in the digital economy model, it is not effective enough to be consistent in the transportation business. Policy recommendations include adaptive training incentive programs for incumbent groups and accelerated funding assistance for new entrant groups, in addition to strengthening active collaboration between the government and the private sector is urgently needed.

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Section: Methodsmentioning

confidence: 99%

Critical evaluation of disruptive transportation in Indonesia

Wasiaturrahma,

Supeno,

Ibrahim

et al. 2024

J. Infras. Policy. Dev.

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“…Temporal deixis is a deixis that expresses time. According to Al Falaq & Puspita (2021), the word temporal deixis shows the time of an event relative to the time of utterance. It is used to find points or intervals on the timeline using moment capture points.…”

Section: Indriani N S and Widianingsih A W S A Deixis Analysis Of Son...mentioning

confidence: 99%

“…Sometimes there are misunderstandings between speakers and listeners about meaning and purpose (Qodriani, 2021in Rusyadi & Erlangga, 2022. To understand the speaker's intention, listeners must be able to distinguish the meaning of statements or sentences (Al Falaq & Puspita, 2021). Therefore, deixis is used to solve the problem.…”

Section: Indriani N S and Widianingsih A W S A Deixis Analysis Of Son...mentioning

confidence: 99%

Deixis Analysis of Song Lyrics of Shania Yan “Nothing’s Gonna Change My Love for You”

Indriani,

Widianingsih

2023

Jepal

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The purpose of this study was to investigate the types of deixis used in Shania Yan song lyrics, to determine the type and dominant types used, and to describe the semantic meaning of the deixis. Song lyrics are associated with deixis because they express the singer's or song writer's feelings or emotions, which are represented by some human thoughts, ideas, and opinions. The descriptive qualitative research design was used for this study. The information was obtained from the song lyric 'Nothing's gonna change my love for you' by Shania Yan. The findings show that there are four types of deixis which appears with 133 data. Personal deixis appears 80 data with a percentage of 60%. Next is discourse deixis appears 31 data with a percentage of 23%, temporal deixis appears 17 data with a percentage of 13% and spatial deixis appears 5 data with a percentage of 4%. Thus, the most dominant type of deixis that appears in this song is person deixis, it is because the singer tells on their life, feelings and emotions.

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“…The scientific study of language is known as linguistics. It studies the sounds of language, the structure of words and sentences, the meaning of words and sentences, the evolution of languages, children's language acquisition, language use in social contexts, and the relationship between speech and communication (Al & Puspita, 2021). Linguistics is significant for a variety of reasons.…”

Section: Introductionmentioning

confidence: 99%

The Analysis Using Semiotic Theory on Teh Pucuk Harum Advertisement

Yasa

2023

LEEA

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In this study, it is aiming to analyze an advertisement which will lead to how advertisers communicate with potential consumers and how producers make good and friendly advertisements with everyone. Data analysis of this study uses a semiotic approach with the theory of Ferdinand De Saussure and Roland Barthes. In Saussure's theory, the study is carried out on the sign in the object, namely the signifier and also the signified. The signifier here according to Saussure is something that is physical, can be felt, such as images, movements or sounds. Usually in the advertisement section, which includes the signifier section according to Saussure's theory, is the photo of the advertisement or the movement of the sign in the advertisement. The signified part is a meaning or value contained in a subject or in other words the signified is a description of a signifier. Then the next theory is from Barthes, the theory put forward by Roland Barthes examines three things, namely denotative, connotative, and mythical meanings in an advertisement based on movement and also the signs in an advertisement. The results of the analysis on the "Teh Pucuk Harum" advertisement found that the caterpillar which is the center of the advertisement indicates that the animal knows the best part of the tea leaf, so that's where the advertiser uses this method to attract consumers' attention. Keywords: Advertisement, Discourse, Language, Linguistic, Semiotic

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Critical Discourse Analysis: Revealing Masculinity Through L-Men Advertisement

Cited by 4 publications

References 13 publications

Critical evaluation of disruptive transportation in Indonesia

Critical evaluation of disruptive transportation in Indonesia

Deixis Analysis of Song Lyrics of Shania Yan “Nothing’s Gonna Change My Love for You”

The Analysis Using Semiotic Theory on Teh Pucuk Harum Advertisement

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