Critical factors for the successful implementation of Industry 4.0 in industrial organizations

Abstract

This study is aimed at studying the intermediary role of the organization's marketing policy as a mechanism for financial stability. Empirical evidence shows that market orientation is the most important knowledge-based resource that enhances the quality of product promotion and the right decisions. The results also indicate that, although market orientation significantly affects financial stability, control over the level of receivables as a strategic resource leads to a more stable financial position of the enterprise.