Critical factors in the innovation adoption of heated tobacco products consumption in an emerging economy

Lekezwa, Siviwe; Zulu, Valencia Melissa

doi:10.1108/ijis-10-2021-0187

Cited by 5 publications

(2 citation statements)

References 53 publications

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“…There is a sense of enjoyment in implementing SBMI in business (Fauzi and Sheng, 2020; Meske et al , 2019). This shows that SME actors feel that the implementation of the SBMI is easy and fun, and has pleasant support, regardless of the results that can be achieved in business (Lekezwa and Zulu, 2022). The results of this study can contribute to the design of training and education programs on sustainable innovation of business models.…”

Section: Discussionmentioning

confidence: 99%

Sustainable business model innovation: external and internal factors on SMEs

Utaminingsih

Widowati

Witjaksono

2023

IJIS

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Purpose This study aims to analyze the internal and external factors of the acceptance of small and medium enterprises (SMEs) to implemented sustainable business model innovations (SBMI) that depend on external factors, dynamic performance expectancy, facilitating conditions, social influence, effort expectancy, hedonic motivation and factor internal speed. Design/methodology/approach This is a quantitative method research project conducted through a survey of SMEs in Semarang, Central Java, from February to June 2021. SMEs that have been operated to sustainable business were chosen purposively as samples. Based on the requirement, there are 220 entities used in this study. Data analysis was conducted by using Structural Equation Model. Findings The results of this study provide empirical support that the factors studied affect the acceptance of SME business actors toward the implementation of SBMI. The application of this SBMI is used to design and implement a sustainable business model for SME businesses. This study has identified, explained and empirically supported the behavioral structures (composites and factors) that influence the adoption of SBMIs that are commonly available for business modeling. Research limitations/implications The main limitation of this research is the static view of the structure (construction) that influences the use or application of SBMI by SME actors which often changes over time, experience and failure. Originality/value This study supports the execution of sustainable innovation initiatives that have yet to be investigated at the strategic, operational and tactical levels. This is especially true when beginning a firm, because entrepreneurs encounter uncertainty while putting their plans into action at one of three levels: strategic, operational or tactical.

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Section: Discussionmentioning

confidence: 99%

Sustainable business model innovation: external and internal factors on SMEs

Utaminingsih

Widowati

Witjaksono

2023

IJIS

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“…Literature points to the need to better explain these three responses and to further explore other possible responses (Chen et al , 2019; Nel and Boshoff, 2021; Talwar et al , 2021). This merits exploration of enablers and inhibitors in a singular framework (Cenfetelli, 2004; Chouk and Mani, 2019; Ghazali et al , 2020; Lekezwa and Zulu, 2022).…”

Section: Literature Reviewmentioning

confidence: 99%

Consumer adoption study for innovative technology products and services in an emerging economy

Sharma

Gandhi

2023

IJIS

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Purpose This study aims to explore the adoption behaviour of consumers towards innovative technology products and services (ITPS). Design/methodology/approach A qualitative study using semi-structured in-depth interviews was conducted with 47 respondents. Their lived experiences across 50+ ITPS were studied. A grounded theory approach was used to develop a theory with reference to consumer adoption of ITPS. Findings Themes emerged across the adoption process, such as triggers for adoption (pressing need, making life more pleasurable, urge to acquire and forced initiation); hesitancies faced by consumers during evaluation (value alignment, utilization, ecosystem, risks with new technology and price); and factors that help in overcoming the hesitancies (word of mouth, de-risking schemes and self-devised strategies). Practical implications Innovators must understand customer triggers and design offerings that activate the same – addressing a pressing need or making lives more pleasurable. Users driven purely by an urge to acquire can be a source of early word of mouth for radical innovations. Innovations must be designed and communicated to minimize hesitancies. Mitigating schemes such as equated monthly installment and return policy can be offered to empower customers to overcome hesitancies. Factors such as price, risk, beliefs, traditions and nationalistic values assume importance, specifically in an emerging economy. Originality/value This study based on grounded theory keeps the user at the centre and explains the innovation adoption phenomenon for a wide variety of 50+ ITPS in the context of an emerging economy.

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