“…Some authors explored BMI for sustainability (Baumgartner & Rauter, 2017; Franca, Broman, Robert, Basile, & Trygg, 2017; Short, Bocken, Barlow, & Chertow, 2014), also paying attention to ways firms do BM change (Brennan & Tennant, 2018; Franceschini & Pansera, 2015; Gauthier & Gilomen, 2016; Rajala, Westerlund, & Lampikoski, 2016) or on BMI and value proposition (Baldassarre, Calabretta, Bocken, & Jaskiewicz, 2017; Geissdoerfer, Bocken, & Hultink, 2016); others investigated BMI for sustainability transition (e.g., Battistella, Cagnina, Cicero, & Preghenella, 2018; Long, Looijen, & Blok, 2018; Schaltegger, Ludeke‐Freund, & Hansen, 2016; van Bommel, 2018). Also, the area of drivers for BMI is explored in some papers (Rantala, Ukko, Saunila, & Havukainen, 2018; Zollo, Cennamo, & Neumann, 2013), and a number of papers deal with BMI in the case of specific sectors, such as energy (Bolton & Hannon, 2016; Rossignoli & Lionzo, 2018), biogas (Karlsson, Hoveskog, Halila, & Mattsson, 2018), construction (Zhao, Chang, Hwang, & Deng, 2018), building (Leising, Quist, & Bocken, 2018; Zhao, Chang, et al, 2018; Zhao, Pan, & Chen, 2018) or other innovative firms (Karlsson, Halila, Mattsson, & Hoveskog, 2017).…”