Critical Influences on Responsible Tourism Behavior and the Mediating Role of Ambivalent Emotions

Abstract

This research employed a behavioral model to confirm and elucidate the critical influence of place attachment, destination involvement, and ambivalent emotion on responsible tourism behaviors. A total of 415 questionnaires were collected from tourists visiting Penghu Island in Taiwan. Following data analysis using structural equation modeling, the results suggested that place attachment, destination involvement, and ambivalent emotion critically impact responsible tourism behaviors, and that place attachment is negatively related to ambivalent emotion. In addition, ambivalent emotion was found to mediate the relationship between place attachment and responsible tourism behaviors. Finally, implications for the promotion of sustainable tourism development were thoughtfully provided based on these findings.

Tourism Actors’ Responsible Behavior: A Systematic Literature Review

“…Mathew & Sreejesh, 2017;Mihalic, 2016;Mihalic et al, 2021), this study demonstrates that research covers (i) tourists (i.e. Dias et al, 2021;Hu & Sung, 2022), (ii) the community level (i.e. Chan et al, 2021;Gong et al, 2019;Um & Yoon, 2021), (iii) tourism businesses (i.e.…”

“…The most widely used research method in the analyzed studies was quantitative (66.9%), with most studies conducting surveys, followed by qualitative studies (15.6%), in a majority of which interviews were conducted, and mixed-method studies (11%), which used both qualitative and quantitative methods (see Table 1). Research ranged from studies conducted from the perspective of tourists, using surveys or experiments to measure the concrete responsible behavior of tourists (e.g., Dias et al, 2021; Hu & Sung, 2022), to studies on other tourism stakeholders using predominantly qualitative approaches (e.g., Musavengane, 2019). More than 60% of the studies analyzed were conducted in Asia, followed by contributions conducted in Europe (13.6%; see Table 2).…”

“…The studies range from exploring tourists’ behavioral intentions (i.e. Lee et al, 2017), to concrete quantitative studies measuring responsible tourism behavior by conducting surveys or experiments (e.g., Dias et al, 2021; Hu & Sung, 2022). Recently, responsible tourist behavior is acknowledged to have been triggered by the COVID-19 pandemic (Eichelberger et al, 2021).…”

“…Han et al, 2016; Wang & Lyu, 2019) than on involving all three sustainability dimensions, some studies focus on tourists’ responsible behavior (i.e. Dias et al, 2021; Hu & Sung, 2022). In future research, the measure of tourism responsibility by Dias and colleagues (2021) is thus recommended to be further validated to develop a standard measurement.…”

“…Tourists' responsible behavior. Since 2016 responsible tourism research has been dominated by studies on tourists' role in responsible tourism (please see the online Supplemental Material for an overview of all studies identified; e.g., Hu & Sung, 2022;Lee et al, 2017). In particular, studies focusing on tourists taking responsibility for environmental impacts prevail (i.e.…”