Cooling is very important in the process of hot stamping process of a link, directly affect the mechanical properties and service life of the forming parts. Mold cooling system is effective and reasonable, therefore, is the important indicators of the hot stamping process performance. This paper deeply analyzes the hot stamping process and heat transfer theory, summarizes the main factors affecting mold cooling system performance. At the same time, the fluid analysis software FLUENT is adopted to U artifacts a numerical simulation of the hot stamping process analysis of mold during the cooling process, the work piece temperature field change, for the hot stamping mold cooling system design to provide theoretical reference.