Critical Perspective of Animal Production Specialists on Cell-Based Meat in Brazil: From Bottleneck to Best Scenarios

Heidemann, Marina Sucha; Taconeli, César Augusto; Reis, Germano Glufke; Parisi, Giuliana; Molento, Carla Forte Maiolino

doi:10.3390/ani10091678

Cited by 23 publications

(19 citation statements)

References 47 publications

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“…Nonetheless, our results are in accordance with the Brazilian study by Heidemann et al [31] who argued that young people may be more concerned about animal welfare issues, leading to a higher willingness to try alternative proteins [48]. The fact that older people reject "cell-based meat" to a greater extent confirms the results of another survey in Germany and France [49] and a recent European survey [46], both of which show that older respondents (65 years of age or older) have low acceptance of "cell-based meat".…”

Section: Hierarchical Classifications Of Quantitative and Qualitative Variables And Respondentssupporting

confidence: 94%

“…A first approach to tackle this problem is to conduct online surveys to examine how consumers will react to "cell-based meat". Based on the consumers' perceptions and attitudes towards "cell-based meat", and their willingness to try, regularly eat, or buy it, these surveys have been conducted in different countries among various consumer groups, mainly focused on Europe [25][26][27][28] and the United States [29], but not exclusively [30][31][32][33][34][35], emphasizing that there were multiple factors influencing acceptance as well as rejection of "cell-based meat".…”

Section: Introductionmentioning

confidence: 99%

“…However, relatively little research has explored consumer acceptance of "cell-based meat" in Brazil and there is as yet only limited published data with Brazilian participants, with the exception of three available studies conducted before the COVID-19 crisis, and for two of them, by the same research group, each with a limited number of respondents (n = 272 [31]; n = 626 [43]; n = 225 [44]). Therefore, the Brazilian attitude towards "cellbased meat" needs to be explored from several angles.…”

Section: Introductionmentioning

confidence: 99%

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Brazilian Consumers’ Attitudes towards So-Called “Cell-Based Meat”

Chriki

Payet

Pflanzer

et al. 2021

Foods

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The main goal of this online survey was to investigate the attitudes of Brazilians towards “cell-based meat”, which has become the subject of great scientific and media enthusiasm. The answers of 4471 respondents concluded that 46.6% of them thought “cell-based meat” was promising and acceptable. More than 66% would be willing to try this novel product compared to 23% who expressed reluctance to do so. Nearly 40% of the total respondents did not want to eat “cell-based meat” regularly at all, whereas 29%, 43.2%, and 39.9% were willing to eat it regularly in restaurants, at home, and/or in ready-made meals, respectively. However, the majority of respondents (71%) were keen to pay much less for “cell-based meat” than conventionally produced meat (or even nothing at all), compared to 24.3% who were willing to pay the same price as conventional meat, whereas only 4.8% were willing to pay more. Approximately 51% of them considered that “cell-based meat” should not be called “meat” for marketing purposes. Job, monthly income, age, and gender were major factors impacting consumer acceptance. Meat professionals and consumers with higher incomes were less willing to eat “cell-based meat” regularly. Women (especially younger women) were the most concerned about the ethical and environmental issues related to meat production and were the most convinced that reducing meat consumption could be a good solution to the meat industry’s problems. Respondents who did not accept “cell-based meat” and did not eat meat substitutes had a negative attitude to this novel food (they considered it absurd and/or disgusting) and did not believe that “cell-based meat” should be called “meat” for marketing purposes. In contrast, the people who thought that “cell-based meat” could be called “meat” perceived it in a rather positive way. These results are important for consumers of meat and meat substitutes and for companies aiming to enter the potential future Brazilian market of “cell-based meat”.

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Section: Hierarchical Classifications Of Quantitative and Qualitative Variables And Respondentssupporting

confidence: 94%

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

See 1 more Smart Citation

Brazilian Consumers’ Attitudes towards So-Called “Cell-Based Meat”

Chriki

Payet

Pflanzer

et al. 2021

Foods

View full text Add to dashboard Cite

show abstract

“…However, it is still relevant to emphasize the slightly non-representativeness of the current data for the entire Chinese population although comparisons between social groups are still valid. Indeed, as stated by Heidemann et al [43], respondents from different regions could provide new multiple perceptions and enrich the existing knowledge even if they are non-representative of the whole country. Furthermore, we observed that highly educated respondents were poorly aware of this novel product [40].…”

Section: Are Education and Activity Area Relevant For Willingness To mentioning

confidence: 99%

Chinese Consumers’ Attitudes and Potential Acceptance toward Artificial Meat

Liu

Hocquette

Ellies-Oury

et al. 2021

Foods

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The interest for artificial meat has recently expanded. However, from the literature, perception of artificial meat in China is not well known. A survey was thus carried out to investigate Chinese attitudes toward artificial meat. The answers of 4666 respondents concluded that 19.9% and 9.6% of them were definitely willing and unwilling to try artificial meat respectively, whereas 47.2% were not willing to eat it regularly, and 87.2% were willing to pay less for it compared to conventional meat. Finally, 52.9% of them will accept artificial meat as an alternative to conventional meat. Emotional resistance such as the perception of “absurdity or disgusting” would lead to no willingness to eat artificial meat regularly. The main concerns were related to safety and unnaturalness, but less to ethical and environmental issues as in Western countries. Nearly half of the respondents would like artificial meat to be safe, tasty, and nutritional. Whereas these expectations have low effects on willingness to try, they may induce consumers’ rejection to eat artificial meat regularly, underlying the weak relationship between wishes to try and to eat regularly. Thus, potential acceptance of artificial meat in China depends on Chinese catering culture, perception of food and traditional philosophy.

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“…terms such as "animal-free meat" and "clean meat" appeal to the animal welfare and environmental characteristics, while "cultured meat" and "lab grown meat" refer to the production process. Depending on which term is used, region and background knowledge, the name can be associated with unnatural, disgust and strangeness by the public (Bryant & Barnett, 2019;Heidemann et al, 2020;valente et al, 2019). However, this perception did not prevent respondents from showing predominantly a positive intention of consuming cM.…”

Section: -11mentioning

confidence: 99%