“…Researchers have devoted considerable attention to understanding the sources of success in idea generation by, for example, identifying core activities and success factors (Florén, Frishammar, Parida, & Wincent, 2018;Khurana & Rosenthal, 1997;Velamuri, Schneckenberg, Haller, & Moeslein, 2017). Koen, Ajamian, Burkart, and Clamen (2001) describe idea generation as an activity in which ideas are progressively built upon, torn down, refined, reshaped, adapted and advanced.…”