Oh you beautiful, oh you dear, oh you sweet freedom … all the silver, all the gold, all human lives, can not pay for your pure beauty … Ivan Gundulić Introduction: overtourism dystopias and socialist utopias Limits to Growth (Meadows, Meadows, Randers, & Behrens, 1972) was instrumental not only in shifting our understanding of the impact of growth on the economy, but also in fuelling a range of attempts for a shift of planning and development to include environmental and social concerns. Since Turner and Ash's (1975) Golden Hordes, tourism scholars have been concerned with the impacts of tourism on places. Concepts such as host and guest antagonism (Doxey, 1975), Tourism Area Life Cycle (Butler, 1980) and carrying capacity (O'Reilly, 1986) have informed tourism impact studies over the past four