Abstract:This paper aims to show business ethnography, or economic anthropology, as a field of science that is interdisciplinary in theoretical, methodological and subjective terms, i.e. it makes use of sociology and management sciences. What this means in practice is that it is simultaneously regarded a part of sociology, social and cultural anthropology, and management sciences. Additionally, this paper addresses the fusion of science and business in case of an ethnographer as an entrepreneur. The paper presents theo… Show more
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