“…In a European study, the main barriers for dietary inclusion of PBMs were lack of familiarity and low "sensory attractiveness", and consumers who were unfamiliar with analog products were more likely to want these products to closely imitate ABM 50 . In a focus group study, motivating factors for not eating ABM ranked differently in Germany (e.g., animal welfare, health, environmental impacts), the Netherlands (e.g., animal welfare, poor meat quality, health), and France (e.g., health, animal welfare, sustainability) 51 . For all three nations, the taste was the key factor inhibiting consumption of plant proteins, with other factors including habit, convenience and price.…”