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PrefaceWhat are the critical components of learner motivation? What is the responsibility of a designer, instructor, counselor, coach, or parent for learner motivation? How can you determine what motivational tactics to use and when to use them?It is customary to begin a book or major article about motivation by pointing out that it is a powerful influence on performance and that it is a complex aspect of human behavior. This book is no exception in that regard. Both of these generalizations are quite true, but it is also the case that having knowledge about motivational concepts and theories is seldom sufficient for a person who is trying to design learning environments that will stimulate and sustain their students' motivation. This book has been written for people who are involved in designing or delivering instruction. This includes instructional designers, performance technologists, trainers, teachers, curriculum developers, and anyone else who is responsible for stimulating and sustaining peoples' motivation to learn. The principles and methods in this book can be used by any of these people in school settings as well as private, public, and military sector training design and delivery. Furthermore, the approaches described in this book have been used in many international settings. One final point is that there are no prerequisites for students or professionals who use this book. It assumes no background in psychological or pedagogical theory.
PurposeThe aim of this book is to provide an introduction to the concept of motivational design and to then support it with knowledge of motivational concepts and theories, a systematic motivational design process, and tools to support motivational design activities. Motivational researchers have produced numerous strategies for stimulating or changing one or more specific components of learner motivation and all of them are useful within their specific area of application. However, the goal of this book is to present a generalized, systematic approach that is holistic in nature with regard to the various aspects of learner motivation. The book aims at being ''selfsufficient'' in that it provides a sufficient understanding of motivational vii concepts and theories to support the motivational design process and a thorough explanation of the design process itself.Another goal of this book is to assist the reader in understanding ...