Cross-cultural technical communication: exploring cultural differences between Chinese and Western user instructions

Abstract

be reproduced, stored in a retrieval system or transmitted in any form or by any means without permission of the author. Alle rechten voorbehouden. Niets uit deze uitgave mag worden -2- BackgroundThe world is getting smaller and smaller, as technology reduces geographic distances between countries, and societies are developing into a "global village" (McLuhan, 1962). Globalization offers companies chances to make a profit on international markets and have access to a broader user base. But globalization also brings about new challenges for them, due to the larger and more diverse stakeholder groups they have to deal with. Different cultural backgrounds may affect the way people react to products. Ignoring cultural differences might cause suboptimal usability or user experience, and might be detrimental to the image and reputation of products, brands, and companies (Frandsen-Thorlacius,

Feminization Phenomenon of Guanyin: The Gender Transformation of Religious Icon in Song Dynasty

“…Soon after, many immortals with miraculous powers came to pay their respects to her." Subsequently, various Chinese stories of Guanyin have been circulated, such as "personal salvation and filial piety： two precious scroll narratives of Guanyin and her acolytes" "The Complete Biography of Guanyin in the South Sea," and "Guanyin's Enlightenment," which are all based on this original story [19].…”