Cross-Cultural Validation of the Perceived Brand Greenness Scale

Raja, S; Agrawal, Richa

doi:10.1007/978-3-319-45596-9_216

Cited by 5 publications

(7 citation statements)

References 11 publications

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“…Examples of studies focusing on cross-cultural validity using SEM can be found in the literature across a wide array of disciplines. These research fields include pedagogy (Andrews and Diego-Mantecón, 2015; Ay et al , 2015; Tóth-Király et al , 2017), psychology (Camilleri et al , 2015; Saklofske et al , 2016), medicine (Arnold et al , 2017; Joshanloo, 2016), marketing (Raja and Agrawal, 2017) and business (Lukes and Stephan, 2017; Nam et al , 2016; Ralston et al , 2018; Zhu et al , 2017).…”

Section: Methodsmentioning

confidence: 99%

Lost in translation

Briseño

Leal

Aguiñaga

et al. 2019

MRJIAM

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Purpose In this paper, empirical evidence is presented regarding the translation of the learning tactics inventory (LTI) instrument that measures learning versatility in entrepreneurs with four main learning strategies: acting, thinking, feeling or access to others. The purpose of this paper is to show how translating instruments from other languages and for cross-cultural studies is not sufficient to achieve instrument validity, and the use of structural equation modeling can help to strengthen the process. Design/methodology/approach After using iterative and multi-technique strategies that involved close translation and adaptation, structural equation modeling was also performed to validate whether relationships exist among the constructs and their variables using a confirmatory analysis. Findings After careful translation, the Spanish version of the LTI instrument does not measure the intended constructs. Such evidence was uncovered by contrasting the different dimensions of the English and Spanish translated versions. Research limitations/implications Instruments in cross-cultural studies require more than translation strategies to adapt the instrument to the new context. This paper shows that, with the use of structural equation modeling, constructs may change in different international contexts and how misinterpretations of the instrument can occur if additional validity tests are ignored. Originality/value Consistent with the extant literature, the findings suggest that, when studying a complex phenomenon such as learning through a survey developed in a different country and language, cultural factors should be explained to maintain construct validity. Hence, in entrepreneurship and management research, instruments such as the LTI need to be validated with confirmatory analysis to accurately reflect the different learning strategies of entrepreneurs across cultures.

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Section: Methodsmentioning

confidence: 99%

Lost in translation

Briseño

Leal

Aguiñaga

et al. 2019

MRJIAM

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“…It is all about the efforts made by organisations to create the perception in a consumer's mind that a green image is linked to environmental commitment and concern [44]. In this regard, companies are shifting their marketing strategies to foster a green image in their consumers' minds due to the advantages that a green corporate image may provide [18]. The companies create green products, including advertising, packaging, and labelling, to promote their environmental consciousness.…”

Section: Corporate Imagementioning

confidence: 99%

“…Despite all the initiatives introduced by the Malaysian government, it is imperative to highlight the benefits of adopting solar PV to SMEs for them to realise its potential beneficial impact. In contrast, numerous studies have demonstrated the positive effects of adopting green technologies [15][16][17][18][19]. To date, a study that explicitly analyses the impact of solar PV adoption on businesses has yet to exist.…”

Section: Introductionmentioning

confidence: 99%

The Impact of Solar Photovoltaic (PV) Adoption on Corporate Image and Business Sustainability in Malaysian Small and Medium Enterprises (SMEs)

Hsbollah

Hassan

Mohamad

2023

ARASET

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Solar photovoltaic (PV) is a rapidly growing renewable energy technology that converts sunlight directly into electricity. As a clean and sustainable alternative to fossil fuels, solar PV is increasingly recognised as a critical component in shifting to a low-carbon economy. Solar PV is often associated with a high upfront cost. Nevertheless, solar PV adoption can provide significant long-term financial benefits and energy saving in the long run, especially for small businesses. Even though many incentives have been introduced to promote solar PV adoption, the number of studies focusing on the impact of such adoption, particularly in Malaysian small and medium enterprises (SMEs), is still scarce. As a result, little is known about how solar PV adoption can benefit SMEs. This study, therefore, examined the relationship between (1) solar PV adoption and corporate image; and (2) solar PV adoption and business sustainability (economic, environmental, and social). A quantitative research approach was employed to gather the data, which involved distributing a questionnaire to the targeted users. Data from sixty-nine (69) SMEs from manufacturing industries were analysed using SmartPLS (version 4.0). The manufacturing sector was selected as it is among the significant contributors to the increase in carbon dioxide emissions. Hence, the key players’ awareness and understanding of the issue are crucial to promoting solar PV’s future adoption. The outcome of this study reveals a positive relationship between solar PV adoption and corporate image, and economic and environmental sustainability. There is no evidence, however, to support the relationship between solar PV adoption and social sustainability. This research contributes theoretically to bridging the gap in understanding the impact of solar PV adoption on corporate image and business sustainability, particularly in the context of manufacturing SMEs. Practically, this study provides recommendations on how the results could be exploited to promote solar PV adoption among SMEs.

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“…In his research, perceived greenness refers to students' perceptions of green space and landscape on campus [20]. After that, Raja proposed perceived brand greenness, which is used to measure customers' perception of brand greenness [21]. In the research on the relationship between consumers and green brands, green perceived value is the key to consumers' perceived brand value [22].…”

Section: Green Perceptionmentioning

confidence: 99%

The Empirical Analysis of Green Innovation for Fashion Brands, Perceived Value and Green Purchase Intention—Mediating and Moderating Effects

et al. 2021

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Aiming at the problems of pollution and waste in the clothing industry, the concept of the green innovation of clothing brands is put forward here and analyzed in terms of five dimensions: green product innovation, green technology innovation, green image innovation, green service innovation, and marketing green innovation. Based on the theory of perceived value, in this study we analyzed the mechanism of clothing brand green innovation with regard to consumers’ purchase intention and, on this basis, investigated the mediating role of perceived value and the moderating role of consumer innovation. Simultaneously, we designed a measurement scale for clothing brand green innovation and used the structural equation model to test the research hypothesis. The results showed that clothing brand green innovation can effectively promote green purchase intention and behavior, that consumers produce purchase intention and behavior through the perception of novelty, usefulness, and greenness, and that highly innovative consumers are more likely to perceive novelty and are more willing to buy. This study provides new ideas and references for clothing brand green innovation.

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Cross-Cultural Validation of the Perceived Brand Greenness Scale

Cited by 5 publications

References 11 publications

Lost in translation

Lost in translation

The Impact of Solar Photovoltaic (PV) Adoption on Corporate Image and Business Sustainability in Malaysian Small and Medium Enterprises (SMEs)

The Empirical Analysis of Green Innovation for Fashion Brands, Perceived Value and Green Purchase Intention—Mediating and Moderating Effects

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