. Cross-modal self recognition: The role of visual, auditory, and olfactory primes. Consciousness and Cognition, in press Recently, Platek, Thomson and Gallup (2004) reported a series of three experiments that were aimed at determining how information about the self from different modalities and domains affects self-face recognition. Their results indicated that being exposed to one's own body odour, and seeing or hearing one's own name all facilitated the recognition of one's own face. No cross-modal facilitation was found for other familiar persons and for unfamiliar individuals. These authors claimed that this pattern of results suggests that the perceptions of self in the olfactory, auditory, and visual domains are not mutually exclusive but rather interact and provide for integrative processing of self-information. They concluded that "these priming effects on processing information about the self strongly suggest that rather than being modality specific/dependent, the sense of self is represented by a larger multi-modal phenomenon".In their paper, Platek et al. present cross-modal facilitation of face recognition as if this phenomenon was specific to self-face recognition. This interpretation is consistent with their own results that showed no priming of other (familiar or unfamiliar) individuals' faces from their respective odour, spoken name or written name. However, cross-modal facilitation of familiar face recognition, in general, was predicted by current Interactive Activation and Competition (IAC) models of face recognition (Brédart,