Cross‐regional comparison of colour emotions Part II: Qualitative analysis

Xin, John Haozhong; Cheng, K. M.; Taylor, Gail; Satô, Tetsuya; Hansuebsai, Aran

doi:10.1002/col.20063

Cited by 60 publications

(53 citation statements)

References 8 publications

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“…But this was not the case for warm -cool scale of colour emotion. Therefore, they extended their studies looking into the differences in lightness and chroma at 0 hue angle describing the differences between the three regions (Xin et al, 2004a;Xin, Cheng, Taylor, Sato & Hansuebsai, 2004b). Lee and Lee (2006) found that colour emotion was highly affected by its tone.…”

Section: Kaya and Eppsmentioning

confidence: 98%

“…Therefore, this study is beneficial for designers to identify their ability and modality of changing, modifying or transforming a person's or society's emotion evoked by colour. Moreover, designers' understanding of target customers emotions and feelings would facilitate them to select the right colour for their products (Xin, Cheng, Taylor, Sato & Hansuebsai, 2004a).…”

Section: Introductionmentioning

confidence: 99%

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A Study of the Factors Affecting Colour Meaning and Emotional Response

Sanad

2017

PROSOC

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Colour design research studies are concerned with identifying colour preferences and emotion elicited by colours, and a deep understanding of the aspects shaping these emotions will lead to better exploitation of colour design. This study highlights the aspects that contribute to human emotional response to colour. Hue, brightness and chroma are colour attributes used in different colour model identifying colours. Brightness and chroma in most studies affect the hue on colour emotion association. Colour context, texture and size are also discussed in terms of contribution to colour motion response. Other factors such as time span and culture impact the colour emotion link and aspects related to humans including personality, age, gender and preference to colour and/or emotion are discussed. The findings of this research will benefit marketers and designers to understand the effective usage of colour in design making in its aesthetical and functional aspects.

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Section: Kaya and Eppsmentioning

confidence: 98%

Section: Introductionmentioning

confidence: 99%

A Study of the Factors Affecting Colour Meaning and Emotional Response

Sanad

2017

PROSOC

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“…The research indicated that the associations of colors of images to image words are based on the semantic axes e.g., cool -warm and soft -hard. Many researches [15,16] adopted this theory to build the relation between affective words and color themes. However, most of the previous studies have not taken into account the analysis of the topic of the images whose emotional expression are mainly focused, before showing the affective words and adjectives related to the impression of the images.…”

Section: Introductionmentioning

confidence: 99%

An Image Impression Estimation System using Adjectives

Hagiwara

2016

IJAE

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This paper addresses the challenge of creating a new system to estimate the impression of an image. The proposed system combines the human annotated tags of images and an image classification method to discover "showing a photo, what are people looking at?". Then, to tackle the challenge "what are they thinking about the one they look at?", the semantic association strengths between adjectives and image keywords are computed by pointwise mutual information (PMI) and the pattern frequencies using a machine learning approach. To select the output, we use a rank aggregation method, Borda's method, to generate an acceptable ranking for a given set of rankings and the top n a adjectives (in this paper n a is 5) are chosen according to the estimated values. The main contribution of this method is to design an effective method for estimating the association of the impression adjectives with images. We evaluated the proposed approach using two tasks: the first one is the performance of the task of keyword extraction and the second one is the efficiency of the proposed method. For the performance of the proposed method, we carried out subjective experiments and obtained fairly good results.

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“…Nevertheless, some researchers found that the influence of cultural background was very limited, whereas brightness and saturation were the most important factors influencing color emotion. For example, J. H. Xin et al investigated cross-regional color emotions, and found that the hue was much less predominant for color emotions than brightness and saturation [8].…”

Section: Introductionmentioning

confidence: 99%

Positive-Negative Emotional Categorization of Clothing Color Based on Brightness

Jiang¹,

Bian²

2013

ENG

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In current study, behavioral measures were conducted to investigate clothing color. The purpose was to focus on the rule that color brightness influenced positive-negative emotional categorization. Results showed that the effect of brightness on clothing color emotion categorization was significant. With the increase of brightness, the variation curve of positive emotion appears to be a "U-shaped", whereas that of the negative emotion shows an upside down "Ushaped". Compared with the low brightness colors, the emotion reaction to the high brightness colors was more positive; Most of the colors with different brightness scales were classified as positive emotions and the minors were classified as negative emotions; the positive colors could be done much faster than the negative ones.

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Cross‐regional comparison of colour emotions Part II: Qualitative analysis

Abstract: During the colour perception process, an associated feeling or emotion is induced in our brains

Cited by 60 publications

References 8 publications

A Study of the Factors Affecting Colour Meaning and Emotional Response

A Study of the Factors Affecting Colour Meaning and Emotional Response

An Image Impression Estimation System using Adjectives

Positive-Negative Emotional Categorization of Clothing Color Based on Brightness

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