Cross-reward effects in a coalition loyalty program: The impact of a point currency devaluation

Stourm, Valeria; Bradlow, Eric T.

doi:10.1016/j.ijresmar.2022.08.003

Cited by 5 publications

(1 citation statement)

References 26 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Moreover, rewards provided by organizations motivate customers to participate in the service delivery process, and they should be rewarded for this participation (Rane et al, 2023: 2) [25] . Bradlow and Stourm also confirmed that reward programs encourage customers to remain loyal to the brand (Stourm & Bradlow, 2023: 276) [29] . The reward program refers to an incentive-based marketing strategy that includes financial and non-financial benefits aimed at improving long-term purchasing behavior (Henderson et al, 2011: 257) [12] .…”

Section: Customer Recruitment Training and Reward Strategymentioning

confidence: 87%

Strategies for customer engagement in health service delivery: An analytical study at Tikrit Teaching Hospital

Al-Tarbouli,

Mahmoud

2024

Int. J. Finance Manage.

View full text Add to dashboard Cite

The research aims to determine the availability of customer engagement strategies in health service delivery and its dimensions at Tikrit Teaching Hospital. To achieve the research objectives, the researcher adopted the descriptive-analytical method to describe the studied phenomenon. The research involved the opinions of all physicians working at Tikrit Teaching Hospital in Salah al-Din Governorate, totaling 286 doctors. A questionnaire was formulated as the primary tool for data collection and was conducted through field surveys. The research reached a set of conclusions, the most important of which is the lack of availability of customer engagement strategies in health service delivery at Tikrit Teaching Hospital, according to the doctors' perceptions. Additionally, the research provided a set of recommendations.

show abstract

Section: Customer Recruitment Training and Reward Strategymentioning

confidence: 87%

Strategies for customer engagement in health service delivery: An analytical study at Tikrit Teaching Hospital

Al-Tarbouli,

Mahmoud

2024

Int. J. Finance Manage.

View full text Add to dashboard Cite

show abstract

Breakage analysis for profitability management in high-value, low-frequency loyalty programs

Goić,

Montoya,

Troncoso

2024

International Journal of Research in Marketing

View full text Add to dashboard Cite

Driving Mobile App User Engagement Through Gamification

Paschmann,

Bruno,

van Heerde

et al. 2024

Journal of Marketing Research

View full text Add to dashboard Cite

Many mobile app providers offer their apps for free and base their business models on user engagement. However, declining app usage over time threatens the ability of apps to add business value. To keep users engaged, app providers use gamification, i.e., they use game elements (e.g., levels, points) in their non-game apps. Complementing traditional loyalty strategies that reward value-added activities (e.g., purchases) through value rewards, gamification rewards ongoing engagement through game elements. Thus, reward architectures of many apps have become hybrid, with value- and game-reward pursuit simultaneously driving engagement. However, it is unclear to what extent gamification helps to drive user engagement and add business value. To address this question, the authors study unique data from a gamified market research app comprising daily individual-level app usage observations of 18,952 users. The findings show that game rewards increase engagement significantly over and above value rewards, leading to a lift in business value, especially when users are in closer proximity to both types of rewards. However, the analysis also shows a dark side of gamification: when users enter a state of flow in the game, game engagement has a weaker effect on value-added engagement. The authors discuss implications for gamified reward architectures.

show abstract

Cross-reward effects in a coalition loyalty program: The impact of a point currency devaluation

Cited by 5 publications

References 26 publications

Strategies for customer engagement in health service delivery: An analytical study at Tikrit Teaching Hospital

Strategies for customer engagement in health service delivery: An analytical study at Tikrit Teaching Hospital

Breakage analysis for profitability management in high-value, low-frequency loyalty programs

Driving Mobile App User Engagement Through Gamification

Contact Info

Product

Resources

About