High entropy alloys add a new dimension, atomic-scale randomness and the associated scale-dependent composition fluctuations, to the traditional metallurgical axes of time-temperature-composition-microstructure. Alloy performance is controlled by the energies and motion of defects (dislocations, grain boundaries, vacancies, cracks,. . .). Randomness at the atomic scale can introduce new length and energy scales that can control defect behavior, and hence control alloy properties. The axis of atomic-scale randomness combined with the huge compositional space in multicomponent alloys thus enables, in tandem with still-valid traditional principles, a new broader alloy design strategy that may help achieve the multi-performance requirements of many engineering applications.