2017
DOI: 10.46687/silc.2017.v02.005
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Crossing Borders on the Balkan Route: Representation of Migration in Online News

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“…Similarly, a corpus-based study by Todorova (2017) exploring the metaphoric transfer of advertising printed messages, has argued that receivers who lack awareness of the intended cultural meaning are likely to misunderstand the main idea or even to develop negative attitudes to the product in question. A multimodal analysis of media headlines by Nedelcheva (2017) has shown that sharing information within a particular society involves references of common cultural knowledge associated with recurring linguistic patterns which ensue specific expectations and interpretations of the messages. Ting-Toomey and Dorjee (2019, p. 22) define ICC as "The symbolic exchange process whereby individuals from two (or more) different cultural communities attempt to negotiate shared meanings in an interactive situation and in a larger sociocultural-macro environment", in which sharing of meaning is influenced by individual expectations based on cultural perceptions.…”
Section: Previous Researchmentioning
confidence: 99%
“…Similarly, a corpus-based study by Todorova (2017) exploring the metaphoric transfer of advertising printed messages, has argued that receivers who lack awareness of the intended cultural meaning are likely to misunderstand the main idea or even to develop negative attitudes to the product in question. A multimodal analysis of media headlines by Nedelcheva (2017) has shown that sharing information within a particular society involves references of common cultural knowledge associated with recurring linguistic patterns which ensue specific expectations and interpretations of the messages. Ting-Toomey and Dorjee (2019, p. 22) define ICC as "The symbolic exchange process whereby individuals from two (or more) different cultural communities attempt to negotiate shared meanings in an interactive situation and in a larger sociocultural-macro environment", in which sharing of meaning is influenced by individual expectations based on cultural perceptions.…”
Section: Previous Researchmentioning
confidence: 99%