Crowdfunding renewable energy investments: Investor perceptions and decision-making factors in an emerging market

Menyeh, Bridget Okyerebea; Acheampong, Theophilus

doi:10.1016/j.erss.2024.103602

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Cited by 3 publications

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Social Media Influencers in Marketing

Monga,

Gupta

2024

Reference Module in Social Sciences

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Social Media Influencers in Marketing

Monga,

Gupta

2024

Reference Module in Social Sciences

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Revealing factors influencing hydrogen energy investments using PLS-SEM

Bayrakdar Ates,

Calik

2025

International Journal of Hydrogen Energy

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Antecedents and Consequences of Attitudes toward Donation-Based Crowd-Funding Platforms

2024

JTAER

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The landscape of fundraising has undergone a transformative shift with the rise in donation-based crowdfunding platforms. This study investigates the multifaceted factors shaping individuals’ attitudes toward these platforms, with a focus on key antecedents. Examining their impact on donation intentions and electronic word-of-mouth intentions, this research draws from a sample of 326 college students. Our results affirm the critical roles of perceived usefulness, ease of use, credibility, and self-efficacy in influencing attitudes. Additionally, attitudes significantly contribute to both donation and electronic word-of-mouth intentions. Structural model modifications underscore the interdependence of these factors, enhancing the model fit. Our findings offer practical insights for platform administrators, campaign creators, and stakeholders engaged in online philanthropy, highlighting the importance of user-friendly designs, trust-building, and user confidence for successful crowdfunding campaigns.

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Crowdfunding renewable energy investments: Investor perceptions and decision-making factors in an emerging market

Cited by 3 publications

References 102 publications

Social Media Influencers in Marketing

Social Media Influencers in Marketing

Revealing factors influencing hydrogen energy investments using PLS-SEM

Antecedents and Consequences of Attitudes toward Donation-Based Crowd-Funding Platforms

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