“…It is contended that collaboration in translation, or what is called Translaboration, is "anything but a recent, let alone new phenomenon" (Alfer, 2017, p. 277). The history of collaborative translational projects goes back to antiquity (Cordingley & Manning, 2017;Jiménez-Crespo, 2017). However, what is new is the convergence between the producers and consumers (prosumers) of translation, which is made possible by the widespread new media technologies that blur the lines between production and consumption, allowing consumers to assume power through appropriating media content to serve their own ends within the context of a participatory culture (Jenkins, 2009, p. 8).…”