Crowdsourcing ideas: Involving ordinary users in the ideation phase of new product development

Schemmann, Brita; Herrmann, Andrea; Chappin, Maryse M.H.; Heimeriks, Gaston

doi:10.1016/j.respol.2016.02.003

Cited by 150 publications

(162 citation statements)

References 58 publications

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“…Also referred to as citizen science and citizen social science (e.g., Procter et al, 2013; also see https://scistarter.com/), this participatory process has recently gained in popularity due to the increasing volume of scientific data and limited centralized support to efficiently process the data (Ranard et al, 2014). Although extensively used in the biomedical domain as a way to harness the computational power of many people to process large-scale biomedical data-such as to support genome sequence analysis (Kawrykow, Roumanis, Kam & Kwak, 2012;Rallapalli et al, 2015) and protein structure prediction (Cooper et al, 2010)-it is also now being used as a field-based research methodology in a wide range of disciplines; for example crowdsourcing approaches are used to classify distant galaxies (Lintott et al, 2008; also see https://www.galaxyzoo.org/), create geographic digital maps (Whitmeyer & De Paor, 2014), collect more representative data in forensic psychology research (Baker, Fox & Wingrove, 2016), tackle complex architectural design needs (Newton & Backhouse, 2013), validate assessment of interventions for speech disorders (Byun, Halpin & Szeredi, 2015), and engage in new product development (Schemmann, Hermann, Chappin & Heimeriks, 2016). The growing need for crowdsourcing in research and development has led to social networked spaces such as the Amazon Mechanical Turk (https://www.mturk.com/), CloudFactory (https://www.cloudfactory.com/), CrowdFlower (https://www.crowdflower.com/), and clickworker (https://www.clickworker.com/)-online, distributed sources of available workers.…”

Section: Overviewmentioning

confidence: 99%

Online educators’ recommendations for teaching online: Crowdsourcing in action

Dunlap

Lowenthal

2018

Open Praxis

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Over the years, online educators have learned a great deal about what works and doesn't work when designing and facilitating online courses. During the past few years, we have used crowdsourcing to invite experienced online educators to share their recommendations for teaching online. In this article, we describe our use of crowdsourcing to curate a robust list of online-teaching recommendations, present the recommendations experienced online educators have shared with us, share the themes resulting from our analysis, describe how the themes align with the Community of Inquiry (CoI) model, and discuss how adhering to the crowdsourced recommendations may enhance the design and facilitation of online courses.

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Section: Overviewmentioning

confidence: 99%

Online educators’ recommendations for teaching online: Crowdsourcing in action

Dunlap

Lowenthal

2018

Open Praxis

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“…Some studies imply that paying attention to peers' ideas is beneficial (Bayus, 2013;Schemmann et al, 2016), but it is unclear what kind of ideas should be attended to. Some studies imply that paying attention to peers' ideas is beneficial (Bayus, 2013;Schemmann et al, 2016), but it is unclear what kind of ideas should be attended to.…”

Section: Resultsmentioning

confidence: 99%

“…We argue that this is an important research gap because original ideas are often the desired outcome of crowdsourcing innovation projects (Schemmann et al, 2016). In particular, there is little research on the effect of exposure to original ideas in crowdsourcing ideation.…”

Section: However It Is Less Clear What Kind Of Ideas Should Be Attenmentioning

confidence: 95%

“…Two studies suggest that paying attention to other crowd members' ideas may be beneficial for generating good ideas (Bayus, 2013;Schemmann, Herrmann, Chappin, & Heimeriks, 2016). Two studies suggest that paying attention to other crowd members' ideas may be beneficial for generating good ideas (Bayus, 2013;Schemmann, Herrmann, Chappin, & Heimeriks, 2016).…”

Section: Introductionmentioning

confidence: 99%

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Crowdsourced idea generation: The effect of exposure to an original idea

2018

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Crowdsourcing is an increasingly important approach to pursuing innovation. In crowdsourcing ideation websites, crowd members are often exposed to some stimulus ideas, such as examples provided by companies or peers' ideas. Understanding the effect of being exposed to original stimulus ideas in this context may inform the design of the crowdsourcing process. To test this effect, an experiment was conducted where crowd workers were asked to design a public service advertisement. Depending on the experimental condition, the participants were exposed to an original idea, or a common idea, or no idea. As compared to the absence of exposure, exposure to an original idea decreased fluency, defined as the number of ideas generated by each person, and increased the average originality of ideas generated by each person. By contrast, exposure to a common idea had no effect on either idea originality or fluency. The semantic similarity between the stimulus idea and the first idea generated was higher when the stimulus was common versus original as measured by latent semantic analysis. The implications of these results for research and practice are discussed.

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“…Neste sentido, ao conhecer-se que existem muitas plataformas on-line, disponíveis em todo o mundo, que possibilitam transformar pessoas em editores de ideias e soluções, independente de sua formação e experiência (SCHEMMANN et al, 2016), o presente estudo tem como objeto de averiguação a IDEO, empresa de reconhecimento mundial que instituiu uma plataforma de inovação aberta denominada OpenIDEO.…”

Section: Introductionunclassified

INOVAÇÃO ABERTA COMO UM INSTRUMENTO PARA A GERAÇÃO DE BENEFÍCIOS GLOBAIS: UM ESTUDO NA PLATAFORMA OpenIDEO

Santos¹,

Klimeck²,

Oliveira³

et al. 2017

ALCANCE

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A inovação configura-se como um dos fatores fundamentais para a competitividade e para a sobrevivência das empresas no mercado global. Neste contexto, emerge a necessidade de implantar novas formas de inovação, nas quais as empresas têm o desafio de migrar da inovação fechada para novos conceitos, como inovação aberta, cocriação, design thinking e crowdsourcing. Nesta lacuna, insere-se o presente estudo que objetiva realizar um mapeamento dos desafios lançados na plataforma OpenIDEO no período de 2012 a 2013. Para tanto, realizou-se uma pesquisa descritiva, com abordagem qualitativa e análise de conteúdo do caso OpenIDEO, que consiste em uma plataforma de inovação aberta cujas pessoas do mundo todo participam por meio do envio de ideias para solucionar problemas globais. Verificou-se que no período analisado foram lançados 10 desafios a comunidade on-line. Estes desafios encontram-se alocados em 6 áreas temáticas, que são: inovação, sustentabilidade, jovens, violência contra civis, bem-estar ao envelhecer e acessibilidade. As atividades colaborativas lançadas contaram com 86 ideias vencedoras, sendo que 62 delas referem-se a 7 desafios que estão em fase de realização. Com base nos resultados, pode-se constatar que há um significativo envolvimento da comunidade on-line com os desafios lançados, visto que todos tiveram ideias, aplausos e seguidores.Palavras-chave: Inovação aberta; Cocriação; Crowdsourcing.Disponível em: www.univali.br/periodicos

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Crowdsourcing ideas: Involving ordinary users in the ideation phase of new product development

Cited by 150 publications

References 58 publications

Online educators’ recommendations for teaching online: Crowdsourcing in action

Online educators’ recommendations for teaching online: Crowdsourcing in action

Crowdsourced idea generation: The effect of exposure to an original idea

INOVAÇÃO ABERTA COMO UM INSTRUMENTO PARA A GERAÇÃO DE BENEFÍCIOS GLOBAIS: UM ESTUDO NA PLATAFORMA OpenIDEO

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