Crypto‐economy and new sustainable business models: Reflections and projections using a case study analysis

Massaro, Maurizio; Mas, Francesca Dal; Jabbour, Charbel José Chiappetta; Bagnoli, Carlo

doi:10.1002/csr.1954

Cited by 47 publications

(36 citation statements)

References 77 publications

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“…Among the emerging new smart technologies allowing companies to show and create knowledge and increase their competitiveness (Dicuonzo et al , 2019; Lombardi, 2019; Lombardi et al , 2020), blockchain is one of the most interesting ones (Dicuonzo et al , 2020; Massaro et al , 2020). According to Lee and Low (2017, p. XVIII), “The most powerful feature of decentralized technology with blockchain is the fractional ownership of digital assets that would lead to a more equitable and just society”.…”

Section: Literature Reviewmentioning

confidence: 99%

Smart contracts to enable sustainable business models. A case study

Mas

Dicuonzo

Massaro

et al. 2020

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PurposeThe objective of this study is to deepen how blockchain technology through smart contracts can support the development of sustainable business models (SBMs). Particularly, the authors aim to determine the key elements enabling SBMs by applying smart contracts.Design/methodology/approachThe research context focusses on the case study of SmartInsurance, which is a fictitious name for a start-up in the insurance sector and the real name of which is not to be revealed. The start-up was able to collect 18m euros in 80 s in a crowdfunding operation, using smart contracts and a revolutionary business model. Internal as well as external documents of different sources are analysed and coded to gather information about the company, its values and its business and what it pursues with employing blockchain technology.FindingsThe results show how smart contracts can reduce the costs of transactions, increase social trust and foster social proof behaviours that sustain the development of new SBMs.Originality/valueThis study contributes to both the transaction cost theory and social proof theory, showing how new technologies such as the blockchain can provide a fresh perspective to support the development of SBMs.

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Section: Literature Reviewmentioning

confidence: 99%

Smart contracts to enable sustainable business models. A case study

Mas

Dicuonzo

Massaro

et al. 2020

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“…Additionally, using Industry 4.0, companies can activate projects and environmental management systems aimed at energy saving, safeguarding the territory and conserving the planet's natural resources (Oliveira, Oliveira, Ometto, Ferraudo, & Salgado, 2016). Often, this leads to the creation of new business models based on the sustainability of corporate actions (Massaro, Dal Mas, Chiappetta Jabbour, & Bagnoli, 2020; Dal Mas, Piccolo, Edvinsson, Skrap, & D'Auria, 2020; Dal Mas, Biancuzzi, Massaro, & Miceli, 2020; Mastos et al, 2020; Tunn, Bocken, van den Hende, & Schoormans, 2019). The change in the organisational strategies of companies is also an essential element.…”

Section: Introductionmentioning

confidence: 99%

Industry 4.0 and circular economy: An exploratory analysis of academic and practitioners' perspectives

et al. 2020

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The union between Industry 4.0 and the circular economy (CE) appears relatively recent. In this sense, new trading zones for sharing a common scenario among academics and practitioners are needed. The paper aims to investigate the link between Industry 4.0 and the CE by understanding how Industry 4.0 can foster the impact of the CE on companies. The study proposes a broader perspective that includes thematic and content analysis gathering data on professional documents based on business cases, newspaper articles, press releases and specialised blogs, as well as scientific papers. The joint academic‐practitioners view highlights how Industry 4.0 has the potential to impact on the CE through countless actions: increasing waste disposal; promoting remanufacturing; enhancing the efficiency of critical resources such as water, energy, gas and CO2; and improving business models and the mission of companies. However, barriers still exist in its adoption, stressing the need for holistic and integrated design and a proactive environment of collaboration among stakeholders. Results lead to practical as well as research implications.

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“…In particular, we examined the public information available from the company's official website, as well as everything that emerged from the interviews with the founders. We also collected third-party information about the company: interviews with experts not related to the organization, posts published on social media, and interviews with the founders [9,46,47]. Case study data were primarily collected between October 2020 and February 2021.…”

Section: Data Collection and Analysismentioning

confidence: 99%

Blockchain Technology and Sustainable Business Models: A Case Study of Devoleum

2021

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The lack of transparency along global supply chains poses challenges in the areas of fraud, pollution, human rights abuses, and inefficiencies. In this context, the blockchain has the potential to offer an unprecedented level of transparency, with a shared and decentralized database in which immutable and encrypted copies of information are stored on every node of the network. Using a single case study methodology, this paper investigates how blockchain technology can improve and facilitate sustainable business models. The aim of this paper is to understand how blockchain technology can drive the development of sustainable business models. Recent studies show the importance of sustainability perspectives for business models. The study was conducted by applying the CAOS (“Characteristic, Ambience, Organization, Start-up”) model to a start-up operating in the agri-food sector, not yet institutionalized, called Devoleum. The results indicate that blockchain technology can increase sustainability through realizing the traceability, security, and non-manipulability of information, which are particularly useful in the agri-food sector. Furthermore, the absence of intermediaries in blockchain technology contributes to reducing transaction costs and the time required to consolidate relations between the company and the environment. The limitations of this study must be identified in that the company is operational but not yet incorporated.

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Crypto‐economy and new sustainable business models: Reflections and projections using a case study analysis

Cited by 47 publications

References 77 publications

Smart contracts to enable sustainable business models. A case study

Smart contracts to enable sustainable business models. A case study

Industry 4.0 and circular economy: An exploratory analysis of academic and practitioners' perspectives

Blockchain Technology and Sustainable Business Models: A Case Study of Devoleum

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