This Tutorial Review, aimed at both the novice and the seasoned solid-state chemist, provides a succinct overview of key findings that have, over the last half century, advanced our ability to make molecular crystals with targeted structures and desired properties. The article critically evaluates the efficiency and reliability of the well-established guidelines used by experimentalists in crystal engineering and highlights statistical and computational tools that are both advantageous to crystal design and accessible to experimental solid-state chemists.The systematic development of our subject will be difficult if not impossible until we understand the intermolecular forces responsible for the stability of the crystalline lattice of organic compounds; a theory of the organic solid state is a requirement for the eventual control of molecular packing arrangement. Once such a theory exists we shall, in the present context of synthetic and mechanistic photochemistry, be able to 'engineer' crystal structures having intermolecular contact geometry appropriate for chemical reaction, much as, in other contexts, we shall construct organic conductors, catalysts, etc. In short, any rational development of the physics and chemistry of the solid state must be based upon a theory of molecular packing; since the molecules studied are complex, the theory will most likely be empirical for some time yet. Rules are now becoming available in what I regard as phase three, the phase of crystal engineering.