The synthesis, structure, reactivity, and photophysical properties of a novel acidic, luminescent chromium(III) complex [Cr(H tpda) ] (2 ) bearing the tridentate H tpda (2,6-bis(2-pyridylamino)pyridine) ligand are presented. Excitation of 2 at 442 nm results in strong, long-lived NIR luminescence at 782 nm in water and in acetonitrile. X-ray diffraction analysis and IR spectroscopy reveal hydrogen-bonding interactions of the counter ions to the NH groups of 2 in the solid state. Deprotonation of the NH groups of 2 by using a non-nucleophilic Schwesinger base in CH CN switches off the luminescence. Re-protonation by using HClO restores the emission. In water, the pK value of 2 amounts to 8.8, yet deprotonation is not reversible in the presence of hydroxide ions. Dioxygen quenches the emission of 2 , but to a weaker extent than expected. This is possibly due to the strong ion-pairing properties of 2 even in solution, reducing the energy transfer efficiency to O . Deuteration of the NH groups of 2 approximately doubles the quantum yield and lifetime in water, demonstrating the importance of multiphoton relaxation in these NIR emitters.