Because of superbroad luminescence in the range of near infrared (NIR), Bi‐doped glasses and fibers have received more attentions recently for the applications in super broadband optical fiber amplifiers or new wavelength lasers. As the luminescence comes from the transitions between naked 6p orbitals of bismuth, it is very susceptible to slight changes of local field around Bi. Therefore, it is always very challenging to predict NIR emission of bismuth in advance. Here, we found bismuth NIR emission shows predictable tendency in ternary glass system of MgO–Al2O3–SiO2. The emission peak shifts red along the content of magnesium upon the excitation of 484 nm, which follows a single exponential growth equation. In the meantime, the full width at half maximum (FWHM) is broadened while the lifetime keeps decreasing. Glass structure analysis on basis of FTIR, 27Al NMR, 29Si NMR spectra reveals that these changes correlate to integrity of glass network, the increased disorder of local field around bismuth and the enhanced interaction between bismuth and host, which are perhaps due to the linear increase of nonbridging oxygen, and the enhanced Si–O asymmetric stretching vibrations along with magnesium, respectively. Electron probe microanalysis shows good homogeneity of Si, Al, Mg, Bi, and O distribution within the samples, and yoyo experiments of heating and cooling between 30°C and 300°C reveal the good resistance of such doped glasses to thermal degradation. This makes the glasses promising in applications of fiber devices even under extreme condition such as at higher temperature. The finding in this work should be helpful for the design of Bi‐doped laser glasses in future.