“…As an activity that takes place between economic and social actors [14], value co-creation involves more complex mechanisms of cooperation and collaboration among stakeholders and an equitable spreading of responsibilities. Scholars have suggested that one powerful means of value co-creation is represented by joint cross-sector partnering [9,34], which could include various stakeholder groups, including suppliers, NGOs, business partners, allies, universities, and customers, working together to co-produce value [17,35,36]. Involving a plurality of stakeholder groups with different interests, responsibilities, and backgrounds and aligning them to the same goals to co-create value entails considering differences in power, vulnerability, capabilities, skills, and knowledge [2,6].…”