CSR as a strategy for public-private relationships in protected island territories: Fuerteventura, Canary Islands

González-Morales, Olga; Talavera, Agustín Santana

doi:10.24043/isj.83

Cited by 4 publications

(4 citation statements)

References 47 publications

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“…In order to achieve the aims of this study, information was collected from tourists from 18 European countries who have visited the Canary Islands. This is presented as an appropriate destination to study sustainability [70][71][72][73].…”

Section: Discussionmentioning

confidence: 99%

“…The Canary Islands are highly relevant as a place of research, due to steady discussions about tourism development and growth [68] and the islands' character as an experimental zone for sustainable tourism in the context of an overflowing capacity of tourism growth [69]. Thus, sustainability in the Canary Islands destination has been the subject of a great amount of recent studies [70][71][72][73].…”

Section: Sample Selectionmentioning

confidence: 99%

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Perceived Sustainable Destination Image: Implications for Marketing Strategies in Europe

Santana

Gil

2019

Sustainability

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There is currently a growing concern about the consequences of tourism activity on the environment. In this regards, sustainable management is understood as a key element that can help destination marketing organizations (DMOs) to improve a tourist destination’s competitiveness. This study provides some clues about the best way to develop the image and branding of a destination using the concept of sustainable image. Through an analysis of 28,947 tourists from 18 European countries, this paper studies what sociodemographic, cultural, and behavioral characteristics of tourists influence their perception of sustainable destination. The results of the binomial logit analysis show that destination primary and secondary images, motivations, cultural background of tourists, and sociodemographic characteristics are determinant factors explaining the perception of sustainable destination image (SDI). Thus, the fundamental role of segmentation to positioning a destination as a sustainable destination is suggested. The study provides interesting recommendations for DMOs in order to be able to design better marketing strategies focused on destination image.

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Section: Discussionmentioning

confidence: 99%

Section: Sample Selectionmentioning

confidence: 99%

Perceived Sustainable Destination Image: Implications for Marketing Strategies in Europe

Santana

Gil

2019

Sustainability

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“…Therefore, it is essential to find a balance between tourism development and the consumption of water to guarantee sustainability [4]. Finding this balance is even more important in island destinations because of the scarcity of land and other resources, such as water [5,6]. According to Tirado et al [7], in island environments with major tourism activity, conflicts can arise around water use.…”

Section: Introductionmentioning

confidence: 99%

Water Resource Management in Hotels Using a Sustainable Balanced Scorecard

Ruiz-Rosa¹,

Antonova²,

Jiménez³

2022

Sustainability

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It is essential to find a balance between tourism development and sustainable consumption of water resources. To achieve this goal, a Sustainable Balanced Scorecard connected to the Sustainable Development Goals (SDG) is proposed for optimal water resource management in the hotel sector. The Scorecard is based on four perspectives: customer, internal processes, learning and improvement, and financial. The key variables were agreed on with stakeholders in the sector, and the Sustainable Balanced Scorecard was tested empirically on a sample of 70 hotels in island tourism destinations in the Macaronesia region. The results revealed that though more and more hotels have tried to implement strategies to save water, they were still a long way from reaching the international standard of 140 litres per guest night. In addition, there were significant differences concerning water consumption according to hotel category. The Sustainable Balanced Scorecard in this paper adds to the existing works about materiality in sustainability. It can also support business decision making about the SDGs and help potential investors.

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“…Public-private partnership projects are important for the development of the tourism industry. According to experts, achieving the goals of sustainable tourism requires innovation, development of cooperation practices between the public and private sectors (González-Morales and Talavera, 2019). Public-private partnership projects contribute to improving the quality of services, efficiency, and implementation of initiatives to strengthen the national economy (Top and Sungur, 2019).…”

Section: Introductionmentioning

confidence: 99%

Public-private partnership as a factor in the formation of the tourist potential of Russian territories

al.¹

2021

Int. j. adv. appl. sci.

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Public-private partnership is one of the most significant factors in the development of tourist attractiveness of Russian territories, a mechanism for improving the quality and differentiation of tourist services. The authors aim to determine the possibilities and limitations of using the mechanism of public-private partnership in the process of forming the tourist potential of Russian territories. The study used a set of general theoretical research methods: classification, systematization, etc. The key research methods are the analysis of documents on the research problem, as well as a focus group study, where the heads of Russian municipalities acted like experts. Barriers to the development of public-private partnership practices in tourism are the following: gaps in the legal framework, the complexity of project approval procedures, the lack of effective support for these practices in the media, problems of the investment climate, the orientation of PPP projects to large businesses with an insufficient number of successful commercial players in the tourism market. The results of the study show that the favorable investment climate of the municipality is the dominant factor in the development of public-private partnerships in the field of tourism. A comprehensive approach to the development of public-private partnership projects include the following measures: the formation of institutional conditions, information and consulting support for entrepreneurs, the removal of organizational barriers, the introduction of various types of benefits and preferences for business representatives.

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CSR as a strategy for public-private relationships in protected island territories: Fuerteventura, Canary Islands

Cited by 4 publications

References 47 publications

Perceived Sustainable Destination Image: Implications for Marketing Strategies in Europe

Perceived Sustainable Destination Image: Implications for Marketing Strategies in Europe

Water Resource Management in Hotels Using a Sustainable Balanced Scorecard

Public-private partnership as a factor in the formation of the tourist potential of Russian territories

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