2023
DOI: 10.1177/09722629231197289
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CSR Communication and Purchase Intentions: Analysing the Dynamic Consumer Psychology Process

Maroof Ahmad Mir,
Anubhuti Dwivedi

Abstract: Corporate social responsibility (CSR) initiatives undertaken by a business are significant not only in complying with the legal requirements of the State but also as a strategic tool for brand building. There is evidence in literature of customers being influenced by the CSR commitment of the organization manifested through various channels. This article investigates the role of CSR communication in a psychological dynamics framework using 3E model of brand admiration in generating enrichment benefits for cons… Show more

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Cited by 2 publications
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