CSR communication to employees as stakeholders in the pharmaceutical sector
Ivana Zilic,
Helen LaVan
Abstract:PurposeThis research aims to contribute substantively and methodologically to our understanding of CSR communications in the pharmaceutical sector targeted to employees. Of specific concern is how companies can most effectively communicate their CSR activities to employees.Design/methodology/approachMulti-methods were used to identify CSR-related communication trends and relationships in the largest pharmaceutical companies by market cap. Replicatable data are ROA from Bloomberg, ESG scores, employee satisfact… Show more
Set email alert for when this publication receives citations?
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.