2024
DOI: 10.1108/er-02-2024-0111
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CSR communication to employees as stakeholders in the pharmaceutical sector

Ivana Zilic,
Helen LaVan

Abstract: PurposeThis research aims to contribute substantively and methodologically to our understanding of CSR communications in the pharmaceutical sector targeted to employees. Of specific concern is how companies can most effectively communicate their CSR activities to employees.Design/methodology/approachMulti-methods were used to identify CSR-related communication trends and relationships in the largest pharmaceutical companies by market cap. Replicatable data are ROA from Bloomberg, ESG scores, employee satisfact… Show more

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